Tom Peters Review

Tom Peters is generally regarded as one of the inventors of modern management principles and practice. A recent survey undertaken on behalf of the publisher, Bloomsbury, named him the “third most important management thinker alive today”. Fortune magazine once described him as “the uber-guru of management.”

The book “In Search of Excellence” which he co-authored with Bob Waterman has severally been crowned the “Greatest business book of all time.”

His name is Tom Peters. And few discussions about modern management practice are considered complete without the inclusion of one or two of his ideas. Born in 1942 in Baltimore Maryland, Tom peters studied Engineering at Cornell University. He went on to obtain higher degrees at Stanford (MBA, PhD).

Between 1966 and 1970, he served on active duty in the US Navy in Vietnam and Washington. He later cut his consulting teeth at McKinsey and Co. between 1974 and 1981, later becoming a partner in the firm. He then quit and established his own company, the Tom Peters Group.

After co-writing the bestseller, “In Search of Excellence” in 1982, which highlights best management practices among successful corporations, he later went on the lecture circuit, promoting the ideas contained in the book to business executives across the US and elsewhere.

Tom Peters is believed to have shaped the idea of modern management more than any other thinker in the past six decades. Particularly since 1982 with the publication of “In Search Of Excellence”, he has helped American firms in no small way to deal with competitive challenges to their global dominance.

Tom has gotten many American corporations to move away from business strategies based solely on numbers. Most firms and Home business have now improved their competitive edge by re-focusing on the basic drivers of all successful businesses which Tom identifies as people, customers, values, action-execution, a perpetual self-renewing entrepreneurial spirit, and culture, where culture strictly refers to a company’s unique and consistent way of doing things, what Tom calls “The way we do things around here.”

These points are supposed to be obvious. But not a few CEOs often overlook or at least downplay the importance of incorporating these values into their organization’s operations. But considering that these ideas have so very often helped even floundering firms to regain their competitive edge, it is gradually becoming obvious that these ideas will always be the bedrock and a major differentiator of business excellence, as well as the cause of constant and remarkably rapid slippages wherever they are overlooked even for a moment.

On his part, Tom Peters still unabashedly continues to hammer on the need to run a business based on these initiatives. It is the continuous positive impact of Tom Peters’ ideas on businesses that has led the likes of Los Angeles Times to describe him as a “foremost management inventor” as well as ‘one of the inventors of the management guru industry.

” The paper believes that “to a large extent, what American corporations have become is what Tom Peters has encouraged them to be,” describing him as “the father of the post-modern corporation.”

Are you are a MLM or Online business owner who haven’t been running your business in line with the thoughts outlined above, well, how has that been working for you? A lot of MLM business fail because people do not treat their home based business like a business.There is no denying the fact that business that are doing well must be doing many things right.

Conversely, those that are faring badly must be doing most things wrong. Why not put Tom Peters’ management ideas to work in your MLM or Home Based Business and watch out for positive effects?

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Many people believe they cannot build a successful Network Marketing or Direct Selling Business due to the present state of the economy. But when you take a look at the performance of most network marketing and direct sales companies, you may see a reason to challenge that mindset.

The truth really is that Network Marketing also called “Direct Selling ” is one of the few recession-proof businesses out there. In reality, network marketing and the economy are not fair-weather friends.

Even in a good economy there always people who are looking for ways to better themselves financially or create more time freedom for themselves and their families. For most of these persons, network marketing has often provided the opportunity.

So this business thrives under all economic conditions. But if anything, network marketing performs even better during economic downturns.

The reason is that when the national economy is in bad shape, people are typically laid off from jobs. For those who do keep their jobs, incomes usually stagnate or are reduced. Needless to say that job opportunities inevitably become very slim.

What all this mean is that individuals are going to look for ways to make ends meet. And network marketing is usually one of the first options. And for good reasons.

One reason this business thrives even in bad economy is that people who are laid off from jobs and those who could not get one would typically want to get into a business of their own in an industry that takes small financial investment as compared with traditional business start ups or franchises.

And since a network marketing business can be run from home without a huge amount of capital, what it means is that an ordinary person can get started in their own business with relatively little money. In addition you can work your own hours, from home.

Again, most persons who wouldn’t pay attention to a network marketer when the economy is good may find themselves giving serious thoughts to MLM proposals in bad economy.

So prospecting becomes easier for a network marketer under a bad economy. That is indeed one reason MLM typically trumps all other business during recession.

In network marketing, many different types of products are sold, meaning you can always find your niche as a marketer. In these days there so many network marketing and direct sales companies to choose from. In recent years, some of the most successful ones are found in the liquid nutritional supplement sector.

This is understandable considering that people are now more interested in health and wellness than ever before. As a result, health and wellness products have become a big part of the MLM industry.

Since the companies themselves offer different compensation and growth paths, you have the option to choose the one whose compensation plan suits you the most.

So yes, network marketing companies are thriving worldwide and making people rich with generous compensations and commissions. Most persons have begun to realize their life dreams as a result of their involvement with network marketing. In turn, their success stories inspire others to give serious thoughts to this type of business.

But is success in this business automatic? That is another matter entirely. But let’s quickly say here that like everything else, success in Network Marketing Requires Knowledge And Dedication. But the rewards are well worth it.

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Starting a business is like building a high-rise structure. The final building will only be as strong as its foundations. Yes, adjustments could be effected later, but often at huge costs.

Most times, really, a faulty foundation often means that a structure will fail on its own or will need to be brought down. Do you imagine that you can build an enduring enterprise without first giving serious thoughts to vital questions?

It could mean the difference between giving your business a solid foundation or a shaky one. Before starting a home business, you should be able to answer the 5 questions below in a positive manner—at least most of them. If you’re not sure what your answers to these questions are, that may be proof that the business idea you’re nursing may not work.


What Do I Know About This Business? It’s hard to succeed doing something we do not fully understand. Yes, there’s room for learning the things we do not know. But that should be done before, not after jumping into the fray.

Bottom line is that you should educate yourself the best you can about the business you want to go into—how it is done, and what it entails. This will help you decide if you have what it takes to succeed in that type of business, or if you have the resources to acquire the aspects of the business that you do not currently have.

Am I Passionate About This Business? Do not go into any business simply because you heard people are making money with it. There’s no free money anywhere. Every business will require you to stay through the thick and thin before you can see results. If you do not really like the business, you are unlikely to push on if the money is not swift in coming.

Do I Have The Time For This Kind Of Business? All businesses will require your time, some more than others. Very likely you are holding down a full-time job.

Do not be deceived: A home business takes up far more time than a regular 40-hour per week job. I know because I’m into both. So, are you already strapped for time?

Then beware, home business will only makes things worse. You should take into consideration the demands of your daytime job, your family that needs you, your physical limitations, etc. After that, you can then decide if this is something you want to do.

Do You Have The Materials To Start This Business? Go through your inventory and decide if you have all that are necessary to start this type of business, or at least the most basic items.

Remember that if you don’t have them, you’ll get stuck at some point or you’ll have to buy them. So, you should also ask yourself if you have the money to buy the ones you do not have.

Are The Products Likely To Sell? This sounds pretty obvious. But it is one question most persons don’t ever ask before starting a home business. However, it is crucial to first find out if there’s need for the product or service you want to provide.

Starting a home business can be very exciting. But very few persons still find it exciting six months or a year later. Most had not considered the 5 points listed above before jumping into home business.

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Home-Based Business: How to Make It Work

There are specific steps you must take before you can succeed with your home based business. Specifically, you’ll have to establish and operate a system that ensures success. Does this sound like you? Are you the kind of person who hates giving a reason why something didn’t or couldn’t work?

Someone who won’t accept anything less than continuing success? Do you set goals and press on till they are met, no matter what? One who refuses to accept less from others than you accept from yourself? Then you’re good to give home business a serious shot.

It’s not going to be totally easy, of course, but with these traits flowing in you, you can meet the challenges required to succeed with a home business.

Give It Your Time: It doesn’t matter if your home business is not your main source of income at the moment, having decided to start one, you must treat it as something truly important to you.

Now, when someone or something is important to us we spend quality time with them, right? Your attitude toward your home business cannot be any different.

Probably you can only devote a few hours per week to your home-based business. But work on it EVERY SINGLE DAY. There’s really no substitute for persistent dedication in this business. No one who gives it only the odd hours can see success. It has never happened for anyone. A casual attitude towards their home business is one reason why over 95% of newcomers soon exit.

Select the Right Company: We are constantly assaulted these days to join one network opportunity or the other. Opportunities seem to abound everywhere. But their genuineness is another matter. To make your home business work, however, you have to be very selective about the company you decide to join.
It’s really strange how casually people treat this matter.

Many seem to act as if it doesn’t matter which company a person joins, as if all network marketing companies are just different roads leading to the same place! How mistaken! Do not join any company unless the answer to all the questions below is yes:

Does the company possess the fundamentals for continuous long-term growth? Is there a large and expanding market for their products? Are their products things that people GENUINELY need?

Will people have to re-order the products at fairly quick intervals (as opposed to one-time sales)?Do their products attract positive feedback from users?

Other things to consider include the nature of their support system, availability of cheaper alternatives to their products, as well as how easy it is for new members to duplicate their sales methods.

Teach Your Downline: If your home-based business involves recruiting new members, then bear in mind your success is intricately tied to theirs. This is both an asset and a liability.

There seems to be this baseless notion among most persons that in network marketing one can go on to prosper without doing much of anything at all. Well, I’m sure you don’t believe any of that crap.

Meanwhile, ensure that the people you recruit don’t believe that either. Otherwise they won’t work for their success, dragging you down with them. Insist that they commit themselves to following a success plan, just like you. Train them on ways to grow in the business.

Above all, do not recruit and abandon your downlines!
Have Some Money? It’s often been said that it takes money to make money. Forget what you’ve been told: home business is no exception.

Yes, the financial requirements here may not be in the thousands. But you DO need some money to begin with. You’ll surely need to pay to register with the company, to make monthly product purchases, prospect for and follow up on leads. All these call for money. In my opinion you’ll need an average of $200 per month to meet these obligations. And they’re important to building your business.

Home-based businesses are not inherently difficult to run. You only need to have a system in place and adhere to it. You should also teach those your recruit to do the same. In that case, you can make a home business work for you and your team.

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MLM Leaders—Must You Train Your Downline?

MLM Leaders are you training your downline? The most interesting thing about network marketing resides in recruiting new members –your downline—who’ll work with you in the business. And if they are properly trained and motivated, they duplicate your efforts, and both they and YOU get paid for THEIR efforts.

Now that is in sharp contrast with what happens in a traditional job. In the corporate world, you merely trade your time at work for money in return for that work. If you desire more money, there are only two options: increase the number of hours you work, or try and convince your employer to give you a pay raise.

Don’t you agree that the first scenario, i.e. Network marketing, is better? Here you are freed from several problems associated with increasing the level of your pay.

As you increase the number of people working with you in your “network”, you are concurrently increasing the total number of hours and income generated by your business and for which you’ll get paid. This is the best way to leverage your time and efforts.

It becomes obvious therefore that a well-trained downline team is in the interest of all—the MLM company, the downline members themselves, and you the team leader. Without their active involvement in the business, you cannot leverage your time, and the very purpose of network marketing will be defeated—which is to leverage on the efforts of a team to increase output and income.

It is therefore crucial that you both train and always motivate members of your team. Teach them ways to do what you’re doing, as well as what your own upline is doing. Indeed, occasionally invite your direct upline and other leaders in the business to help train them. This increases their own chances of success. And invariably, their success is your success.

Training doesn’t necessarily have to take all your time either. At times, all you have to do is simply pass along what your upline or other leaders send you. You surely have more contacts within the company than your downline members, so you no doubt have access to more resources that they do.

Giving them helpful resources that you come in touch with or referring them to ezine articles or some other websites you found to be interesting or helpful can do them a world of good. Those are all parts of the training we’re talking about.

You generally need to keep in constant touch with your downlines, informing, motivating, and guiding them along the way. Show interest in their growth and development.

Training Your Downlines is the surest way to ensure they’ll remain with you and remain in the business. You’ll surely gain a larger downline faster if you keep in touch with and train them. Your credibility among these downline members will also grow over time, and it will be a lot easier for you to sign them up in other MLM opportunities you may decide to join in the future.

Just remember that the ultimate goal of residual income in network marketing cannot be achieved solely on your own efforts. Only a well-trained downline team can make your MLM dreams come true. So you need each other, and it’s hard to say who needs the other more.

In the end I believe training your downline is a mutually beneficial effort. Unfortunately, too many marketers fail to realize this; they simply sign people up, forget them, and move on to the next prospect.

Don’t make that mistake. Stay in constant touch with, inform, and motivate your downline members. They are business associates whose success will determine yours.

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How To Grow Your Home Business—5 Tips

It doesn’t matter whether you’re in MLM just for a few couple of dollars every now and then to help with expenses or you’re in it for the long haul; there are basic techniques you must follow before you can make consistent gains in network marketing. The more you implement these techniques the greater your level of growth and success.

Here are 5 tips on how to grow your Home Based Business MLM Business:

You Must Learn The Basics Of Sales:

Contrary to widespread belief, nobody is born a salesperson, any more than one is born a journalist or a doctor. Remember Sales is a profession. And to be successful in any profession, one must begin by learning and applying the basic techniques.

Like in every other profession, success in sales makes use of all the abilities one is born with, plus all those others that are acquired through training and practice, i.e. experience.

So whether you intend to make a career or you simply want extra income to help out with family budget, MLM offers you the opportunity to meet either of these dreams. But you must give yourself time to learn the techniques of sales.

A medical student who refuses to subject himself to the rigors of training required of him may never qualify as a doctor. This is the same for a lawyer. Problem is that most persons who come into MLM assume they’ll grow and succeed without having to master any specific skills. That assumption partly explains why MLM has more than its fair share of dropouts.

Set Specific Goals For Your Business: Little is ever accomplished in life without definite goals. So what do you want to accomplish with your home business? Is it to save up for yours or your children’s college education? A new car, home, or a new set of furniture?

Write these down and set tentative dates when you would want to have achieved them. Then determine what heights your business must attain before you can afford these things. If you want them hard enough, these goals will serve as fuels that will fire you on in your business efforts. On the other hand, without any clear goal, you’ll simply drift along in your business, lacking real motivation.

Make A List: Form the habit of making a list each evening, detailing the things you want to get done the following day. That helps you to approach each day in an organized manner, rather than going about the day ‘as the spirit directs.’

As each task is finished, strike it off your list. You’ll be amazed how much you’ll accomplish each day and how fast your home business will grow when you follow a things-to-do list.

You should also have a separate note where you list all appointments, business prospects, repeat clients, and leads. Keep this with you wherever you go, continuously adding to and updating it.

Be Positive And Enthusiastic: Success in MLM and indeed all other activities in life is 90 percent attitude. Everything else accounts for just 10 percent. Aren’t we often amazed at certain achievements of very ordinary folks?

It’s thanks to their attitude rather than innate abilities. We must all work at developing habits of constructive thinking, focusing on ways to make things work rather than reasons why it can’t work. You must be enthusiastic too in your outlook. This generates its own mental energy that both spurs you on and attracts people to you.

Schedule Your Time: Every salesperson must have a schedule. It’s like a roadmap that guides you in your sales efforts. A schedule helps you make the most of available time and takes frustrations out of your day. Regardless of outcome at end of each day, you’ll have the satisfaction of having done what ought to be done. It ensures that you’re both planning your work as well as working the plan.

Handle Money Wisely: In a typical nine-to-five job, there’s the assurance that a paycheck will arrive at the end of the second week. But as a MLM representative, you’ll handle money more frequently than that. But bear in mind that most of it are business funds. You therefore have to devise efficient means of handling these monies.

Especially since some of it may indeed be clients’ funds.
PROMPTLY deposit every penny collected from clients into a bank account which is set up solely for your business. This will serve the dual purpose of curbing the temptation to use the money for personal purposes, as well as helping you with record management. Indeed all business funds, except perhaps a few “petty cash” for contingencies, should be lodged in the bank.

This also means that you should resist the temptation to quickly use up new profits coming into the business. Remember that money saved regularly and at interest soon develops a second income in addition to itself. With discipline on your part, this could soon become a large pool of fund.

This is how the rich are able to retire and live off the interest earned on their savings! It should be your goal too. If you follow these tips, your home-based business will soon grow beyond your initial expectations.

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Can you really make money online? Although the failure rate among online entrepreneurs is extremely high (routinely put at 95%), the fact still remains that everyday, every month and every year, millionaires are created online.

In fact, it’s been estimated that in its various facets, the internet is churning out more millionaires at the moment than any other segment of the global economy. And as the internet continues to open up more and more money-making opportunities each year, experts are of the view that the future holds even greater promises of online wealth creation.

So it is very possible to earn a comfortable supplementary income online. And quite a few internet entrepreneurs have gone on to become extremely wealthy doing various businesses online, especially when these begin to work full time on the web.

At the moment, the list of genuine online businesses is long and constantly growing. In fact, nearly all the economic activities that were hitherto transacted offline are now being offered either partially or exclusively online—banking, insurance, leasing, recruiting processes, marketing, advertising, written correspondences, airline, hotel, and vacation bookings, etc, etc.

In addition, several brand new business opportunities have sprung up purely thanks to the internet—blogs, websites, and the social media, for example. Each of these avenues is being harnessed by both web-savvy and ordinary folks to earn mouth-watering incomes online.

So most time you come across stories of internet geeks and webmasters making tens of millions of dollars from their online efforts, majority of the claims are both true and genuine. Yes, enormous fortunes are made online these days.

But seldom does success come to anyone in any activity without a definite commitment of time, energy, and other resources. The most successful people in any activity are usually those who are good in various aspects of the activity. They are usually good at motivating and convincing others to join them on the road to success.

This is because the internet thrives on joint or team efforts. The most wealth is made in that segment of online business which enables individuals to profit from the activities of others. This is usually in the form of Multi-Level Marketing or network marketing.

Many different types of products are sold these days through network marketing or MLM, liquid nutritional supplements being the most prevalent in recent years. These have become a big part of both MLM and online businesses due to increased interest in health and wellness among the populace.

The most successful distributors in MLM again are those who use online resources to run their business. Using their websites, blogs, emails, facebook, twitter, and other online platforms, they are usually able to locate, relate with, and recruit more new distributors than those strutting their stuff exclusively offline.

And since MLM is a game of numbers, the odds usually favor those who contact the most number of persons.Of course, MLM or network marketing isn’t the only business that brings wealth online. There are numerous other activities you can engage in and still grow rich without having to recruit people all that.

In Cost Per Action (CPA) activities for example, companies pay you specified amounts for each person you’re able to refer to their website and who fills a form with the company. There are also affiliate marketing where you are paid a percentage of every of a company’s product you make a customer purchase.

There are numerous other web-based activities that we can’t cover here. And it’s all making mega bucks for ordinary folks on a daily basis. So the internet is a goldmine which discerning entrepreneurs are currently exploiting to create wealth. Do you want your own share of online fortune? If So CLICK HERE for your FREE DVD ON HOW TO REALLY MAKE MONEY ONLINE!!

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One of the great things about having a job is your employer handles all that pesky payroll withholding and reporting stuff. All you have to do each year is file your tax return and claim your refund.

When you run your own shop or are self-employed, there’s so much paperwork you barely have time to run the business! Unfortunately, estimated tax payments (ES payments) are one more administrative burden and financial responsibility for you to shoulder.

Here are some questions and answers that might help you.

Who must make estimated tax payments?

If you’re self-employed and making a profit, you must set aside approximately a third of your profits to put toward IRS and self-employment taxes. Plus, if you live in one of the states with an income tax (find out if you live in a state without a state income tax), set aside an additional 5 to10 percent to cover state taxes.

Wow! That hurts. You’re going to have to pay it sooner or later; you may as well build the taxes into your routine budget.

When are estimated tax payments due?

Estimated tax payments are due quarterly. That doesn’t mean every three months. The IRS lives on a different schedule from the rest of humanity. Your estimated tax payments must be postmarked by:

April 15
June 15
September 15
January 15

When the 15th lands on a weekend or holiday, the payments are due on the next business day.

How can I pay my estimated taxes?

There are three ways to make estimated tax payments:

1. Use IRS payment vouchers—Form 1040-ES—and mail them in to the IRS. Use your state’s estimated tax vouchers, or call your state for forms.

2. Pay IRS online, with nary a fee, using EFTPS—the Electronic Federal Tax Payment System. It takes a week or two to set up. Once established, your EFTPS account links directly to your bank account. Pre-schedule payments and forget about them. Or change them before the due date. Some states also have similar online payment systems.

3. Use your credit or debit card to pay your estimated taxes—but you’ll have to pay extra fees to do so.

Can I avoid estimated tax payments?

You betcha! Here are three easy ways to avoid estimated tax payments but still cover your taxes owed to the IRS:

1. If you or your spouse has a job, simply increase your payroll taxes withheld. Either spread your estimated payments out over several months instead of making them quarterly, or dramatically increase your withholding for the last month or two of the year. You will still get credit as if you made the payments throughout the year.

2. Have profits, including self-employment taxes, that generate less than $1,000 of taxes in excess of your (and your spouse’s) withholding.

3. Pay in at least 100 percent of last year’s tax liability via withholdings (110 percent if last year’s adjusted gross income was $150,000, or $75,000 if married filing separately).

You’ll find more details in chapter 2 of IRS Publication 505.

What if I don’t make estimated tax payments but pay my taxes by April 15?

The IRS charges an underpayment penalty of approximately 4 percent per year. That’s less than credit card interest. Even if you draw money for the payments from a zero percent credit card, there’s a 3 percent cash advance fee. This is actually pretty cheap money.

But if you can’t cover the taxes by April 15, the stakes go up. So don’t gamble.

Have you run into any roadblocks with estimated tax payments? If You have check out the below link for GREAT!!!! Information.

Eva Rosenberg, EA is the publisher of, where your tax questions are answered.

I hope this information has been of service to you.

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Does Your Spouse Opposes Your Home Business

If your spouse or partner is in full support of your home business, good luck to you. However, situations where a spouse is opposed to (or at least non-supportive of) our MLM business is more common than some of us may think.

And the reasons range from the cynical to the fairly reasonable—jealousy, time and financial commitments, fear of failure, etc. Because most sufferers of spousal non-support are women (especially housewives), we’ll look at this issue from their standpoint.

Rather cynically, some husbands fear that their wife may go on to achieve real success with their business and thus supplant them (the husbands) as the family’s bread winner. With their income suddenly becoming a supplementary one in the house, some husbands feel threatened and may thus resist a wife’s home business efforts .Isn’t that thinking queer?

But more realistically, some husbands who oppose their wife’s attempts at a home business do so on the basis of past experience. What sort of support do you expect from a husband who has failed severally at home business opportunities?

With all the good intentions, he may try to discourage you from an activity which in his opinion will only take all your time and other resources and yield nothing in the end.

Then there’s the issue of money. It’s hard enough to get your husband’s full consent on your spending your own money on a venture he’s not sure will succeed. But you may be asking for too much if you also ask him to fund the venture with his personal earnings!

The matter becomes even knottier if the family is already on a tight budget. We know you’re going into this thing in order to be able to help out with the family’s finances, but at this point, it’s hard for him to appreciate that, or for you to convince him.

And we haven’t even talked about how the business is going to affect the family’s time—such as for shopping and other outings. These too form part of the reasons some husbands resist.

The reasons are many and varied. But the good news is that things can often be worked out—that is, if there weren’t any pre-existing atmosphere of mutual hostility in the house!

You only have to start by finding out why your spouse is negative towards your home business. What are his SPECIFIC fears? Is it money, or the particular type of MLM you’re going into? Does he fear that his bread-winner status is threatened? Getting things out in the open makes it easier for you to deal with them effectively.

For example, if your husband fears that your efforts will end in failure (probably speaking from his own experience), the onus will now be on you to prove how serious you are about building a successful business.

Tell your spouse how you’ve spent time gaining business knowledge, learning the different aspects of the business you’re going into. He may possibly see what he did or didn’t do that you’re doing differently. And you’ll win him over without a fight!

Similarly, if your spouse is afraid that your MLM business will eat up family time—and that you probably will no longer perform your duties as a wife or mother, you can allay his fears. Demonstrate how you’ve organized your work in such a way that it won’t adversely affect family outings and others.

You could explain that when the business starts bringing in more money, you plan to hire someone to take care of things so you could take vacations with the family once in a while.

What about money concerns? There are two ways to handle this: (1) explain to your spouse matter-of-factly that you’re going into this venture primarily to improve the family’s financial situation. And yes, you’ll need some financial support to get started. After all, it often takes money to make more money. Most spouses will appreciate their partners’ concern for the family.

But what if your spouse is understandably concerned that supporting your MLM financially would mean missing a few bill payments? That could be tough.

But then you have the next option: (2) make some changes in your own personal spending, and carefully budget home expenses.

This will surely involve some sacrifices on your part. But giving up a few things will often spin off a few extra dollars to enable you run your business without disrupting the family’s budget.

It surely can be frustrating when your spouse does not support your home-business efforts. But this can be overcome. Communicating openly and tactfully with your spouse can often melt this ice of resistance by helping you identify and address his fears.

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Looking for the Right MLM Company?

Now that you have decided to go into network marketing, it’s vitally important that you get involved with the right one. So, are there ‘wrong ones’ out there? Of course there are. This is an industry brimming with thousands of opportunities and hundreds of companies.

It’s only reasonable to conclude that there’ll be a few unscrupulous elements in there masquerading as genuine businesses. Unfortunately, their solicitations and offers may be the most enticing.

The purpose of this article is to show you how to look beyond the surface, how to cut through all the hype and find out the truth about that company you’re considering joining. I offer you 4 rules of the thumb that have never failed:

Rule No. 1. What Are They Selling? It ought to be obvious that this is the most important indicator of how credible a network marketing company is. For without acceptable, affordable, and reliable products, everything else comes to naught.

Unfortunately, in their quest for the most generous compensation plan, most newbies easily overlook this vital indicator. In the end what they have on their hands are worthless products that promise heaven but often fail to lift off the earth!

To ascertain if the products stand any chance to succeed in the market, do a little market research on it. Don’t rely on findings done by the company themselves (They shouldn’t serve as judges in a case involving them!) What is the general impression towards the product from the public?

I recommend that you also personally try out some of the products you plan on selling. Now what’s your sincere, unbiased impression? Would you recommend it to your own family members? If the product sucks, you are warned! If it rocks, you have the first green light.

Rule No. 2: How Old Is the Company? If you are thinking of building a solid home business, then you don’t want to deal with a company that hasn’t got any track record.

Your company of choice must have been around for sometime—say 5 years. And in addition to proven products as stated above, they should also have a large pool of successful and satisfied distributions.

Where will you get tips on how to excel in this MLM company if they lack good leaders? Moreover, how can you trust their compensation plan if none have consistently earned it over a period of time? So it’s vital that the company has a track record in these areas. I believe you don’t want to be used to test-run things in a new company.

Rule No. 3: Where Is The Money? There are two things to consider here, (1) what is the compensation plan like and (2) where does the bulk of your earnings come from; is it from the sale of products or from registering new members?

Generally there should be a fair balance between these two sources of income in MLM business. If it tilts heavily towards one side, you better watch it. If the money comes mainly through sale of products, you the distributor won’t “break even” soon.

Again, if it comes solely from registering new members, that may be an indication that the products aren’t easy to market. Or worse: it could even be a sign that you’re dealing with a pyramid scheme! They often sell no or scanty products. ALL EMPHASIS is on bringing in new members.

Rule No. 4: How Are Products Sold? Finally, how are their products marketed? What type of sales system is in place there? Again, there are two things to consider: first, your company of choice must leverage the power of the internet in their marketing efforts.

Gone are the days of door to door and word of mouth prospecting. Second, whatever system is in place must be one that can be easily duplicated by the average Joe. This is very important for your long term growth.

If the system is so complicated that you alone must do most things, then that would defeat the very purpose of network marketing, which is to leverage on the efforts of members of your team.

These are ways to analyze any network marketing company and opportunity. It is my hope that by following these tips you’ll be able to pick the best MLM company that can help you actualize your dreams.

If you are looking for a MLM This company might be for you:

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