Cedrick Harris is the man in internet marketing. How would you define a true business leader? If you are anything like most network marketers, you would agree that a major attribute of a good leader is their willingness to give of themselves and their resources to prospects ever before hoping to receive anything in return.

That’s probably the best way to start describing Cedrick Harris. Those encountering him on the phone for the first time are usually amazed by just how personable and helpful he is. It’s not enough how much a person knows.

How much of it is he able and willing to impart to others? That’s the crucial thing.

Meet Cedrick Harris, a top authority in attraction marketing, and a prolific recruiter. Cedrick’s forte is lead generation and phone prospecting. In addition, he is a Top Internet Marketer who knows how to generate leads both online and offline.

No wonder he is both a top earner in MLM Lead system Pro (MLSP), as well as a reference point in prospecting and closing sales over the phone.

Cedrick is indeed one of the most dynamic and influential leaders you’ll ever meet in the MLM industry. Without hiding behind the computer, he enthusiastically tells you all you’ll need to know to build a solid MLM business.

His attraction marketing system course (a CD course) covers in detail the online and offline marketing techniques that he uses in his business. As is usual with him, the CD is a fluff-free practical training stuff. As a network marketer, the things you can learn from Cedrick Harris come down to the following:

To succeed in MLM, you need some form of backing from someone who himself has succeeded. Not only will this drastically cut your learning curve, it will also save you precious dollars that would otherwise go into buying needless or useless programs.

To attract people to your business, you need to present yourself well. That surely is the idea of attraction marketing. It is based on the known fact that people join people before joining their business opportunity.

So how “attractive” are you to the people you are marketing to? It usually follows this format:

First you have to attain some level of success. Then you exhibit and talk about your success. Next you cite how people are achieving success through your coaching. And finally you find a way to convert these eager listeners to customers.

The above steps may appear to present a chicken-and-Egg dilemma. In order words, between success and attractiveness, which comes first?

Actually the principles of attraction marketing reveals that no matter what stage you are in your business, there’s always a way to make yourself attractive so that people will come to you. But this piece is not purely about attraction marketing as a strategy.

Meanwhile, from Cedrick Harris we also learn that it is Ok to give everything you can to prospects who deserve it. But have nothing to do with those who are simply wasting your time, even if these time-wasters have bought a product or two from you.

At his website, Cedrick actually describes how you may tactfully terminate a telephone discussion that’s heading nowhere.

So, can Cedrick Harris marketing techniques help you build your network marketing business? It most definitely can. And if you would like to learn more about these techniques you can get access to my FREE 5 Day Lead Generation course based on my Personal Trainer Mr. Cedrick Harris Lead Generation Techniques.

Offline MLM marketing strategies are just as important as online marketing when it comes to building your business. If you think the arrival of the internet has consigned ALL traditional methods of Promoting your MLM business to the dust bin, think again.

In fact, if you haven’t been employing certain offline tools in your marketing efforts, then you have been leaving a lot of money on the table.

Yes, the internet is a faster method for reaching your audience—especially if yours is a global audience; it is also generally more cost-effective in terms of advert costs and targeting. So it’s ok for you to maximize the potentials of the World Wide Web.

But don’t be carried away. Consider the following facts In terms of credibility nothing beats a good old face-to-face discussion! Despite all its pluses, the internet remains a faceless entity that still leaves a lot of people apprehensive on the whole.

Scientists have observed that over 90% of communication is non-verbal. Facial expressions, hand gestures, mannerisms, even the way you’re sitting all go a long way in creating an impression.

Try doing any of that online! So for a network marketer especially, impressing and convincing prospects would be a lot easier offline than online. It’s also much more convenient to take up customers questions real-time and provide live answers.

Yes, this can be done through blogging, but you can’t beat the impact of a live discussion. So why not occasionally arrange to meet with some of the people responding to your marketing campaigns—even if this sometimes involves a bit of travel?

Actually, quite a number of online network marketers are realizing that certain offline tools can be effectively utilized to not only generate leads, but most especially to convert leads—recruiting. Consider how you can use the following offline tools to grow your MLM.

Seminars and workshops: Occasionally organize training and orientation courses for newly recruited members or those about to join your MLM opportunity. Invite interested persons to seminars where a member of your upline (or any other MLM expert) would be present to explain things better if you feel that you have not gotten your message across to your prospect.

Phone calls: Randomly call on members of your email list, and then zero in on those who evince appreciable level of interest. Hold meetings: Arrange to meet with interested persons on a one-on-one basis so you could better explain your business opportunity to them and also address their doubts a face to face meeting is always good when possible.

Use Drop cards: This is one huge offline marketing strategy that you can use to generate free leads and build your MLM. Drop cards are unique types of business cards . There’s even a special variety of it that comes in dollar denominations—$1, $2, $20, $50, $100.

They look every bit like the real dollar notes, and they are great attention-getters. These cards are fantastic marketing, sales, and lead generation tools. I suggest you get a wide selection of them and promote your business with them.

Their realistic appearance ensures that they’ll not only attract attention, but whoever gets them is likely to want to keep it and show to friends. How else do you generate leads!

Leave some of them behind after sitting in a public place or while in a crowded area. You can also specifically plan to place a specific number of drop cards around town—10, 20, 50, or 100 in a day. You can safely expect to see messages in your voice mail or inbox soon thereafter.

Are we saying that online tools are worthless? Far from it. They do have their place. For one thing, the internet is an unbeatable tool for pulling a large bulk of traffic (how we wish all these leads can be brought under one roof somewhere around town for a face to face discussion!).

Well, the idea is that your network marketing will be the better for it if you can find a way to supplement your online efforts with certain offline resources.

For more information about how to sponsor more MLM Reps into your business visit the Lead Generation Section.