Article Marketing remains one of the surest and cheapest ways to draw your target audience to your website or blog. It is also a great way to promote a product. The name says it all—you are marketing with articles.

And it doesn’t matter whether you’re marketing yourself or your business opportunity (indeed you ought to promote both), articles are a great way to attract a lot of attention. Best of all, it’s easy to do. You don’t quite agree? You will if you spare four minutes to read this article.

Here are the steps I follow to create the sort of articles which always pass ezine directories and constantly attract the attention of readers:

The Topic: What is it you want to write about? This is the first question you must answer ever before putting pen to paper, or your fingers to the keyboard. You must not choose your topics arbitrarily.

In as much as you should write within topics that you fully understand, it is to your business’ interest to write on topics that are hot; things people want to read about.

And this is not hard to find out if you regularly visit online forums, search engines, and other peoples’ blogs. Once you pick out things that are hot in the online community, identify which one of these topics will relate to your business opportunity.

The Title: It is often the boldest part of every article—and not without reason. The title of your article must be attractive—it must make someone want to wait a minute. If your article title isn’t capable of attracting readers, then it doesn’t matter how well you go on to discuss this topic. More than that, your title must clearly describe the purpose of the article, telling the prospective reader what to expect from the article.

It follows that the body of your article must also discuss the title so stated. Remember too that most article directories have rules governing the format of article titles—ezinearticles for example requires that the first letter of every word in the headline be capitalized, but disallows capitalizing the entire topic (compare: How to Write Good Articles and HOW TO WRITE GOOD ARTICLES). These are little details you have to bear in mind.

The Body: Since your articles are for online distribution, it’s important that you follow the rules for online articles. First, remember that it is here at the body that you deliver on your promise—you discuss what your title said you would discuss. But in doing that, state the most important points first, keep your sentences and paragraphs short, and use subheadings where necessary.

And if your title promises to give, say 7 tips, ensure that’s what you provide in the body. Each tip or main idea should be contained in a separate (but short) paragraph. Don’t make the discussion too elaborate. If indeed you have quite a load of info on that TOPIC, no problems; discuss them under DIFFERENT TITLES in a series of DIFFERENT ARTICLES.

The Summary: Here you distill the high point of what the article has discussed into 2 to 5 sentences. If you’re lost for words, simply restate the first few words of your first paragraph. The idea is to use this place to point out what the article is all about. Then you’re ready to submit. Well, almost.

The resource box: This is where you sell your product or service. You must provide your name and web address here. Also, you’re allowed to include a few sentences that tell your readers the most important things they need to know about you and your expertise. Those few words are also meant to encourage the reader to visit your website and sign up for your offer. It’s like a call to action.

Next, proofread thoroughly and submit to prime ezine directories. There are many out there, but at the moment, ezinearticles.com, goarticles.com, and articlebase are among the best.

You’ve no doubt heard that Article Marketing is one of the best ways to advertise your business online. Now you’ve learned how to leverage this marketing tool to increase your search engine ranking, bring customers to your website, and increase your conversion rate.

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Quality backlinks are among the most important requirements if you want to rank high on Google search engine. Backlinks, also known as INBOUND links, are among the indices used by Google to evaluate or indicate the quality of your website content.

Online marketing and MLM publishers know this all too well, and they employ various methods—both legitimate and illegitimate—to get Inbound Links.

What Exactly Are Backlinks? These are links in other online contents that are directed at your website. They are like “arrows” pointing readers to your website, or blog either suggesting to or informing them that similar or detailed information pertaining to a particular topic is available at your website.

What happens is, when lots of people link to your website, a search engine (Google for example) considers this as proof that your opinion or website content is highly respected.

This means that backlinks serve as a voting system in SEO. And by having many backlinks, it means people are voting for you!

Consequently, when people search for a particular topic or content area that appears on your website, your site will be one of those that’ll appear on the first page of the search result. So as far as Search Engine Results are concerned, Inbound Links are very important.

Now, there are both good and bad ways of getting quality backlinks. Realizing how important backlinks are to Google SEO, online marketers now engage in shady activities to get linked back.

Some go as far as paying other website owners to get backlinks from these. Google is aware of these tricks too, and they are presently considering ways of penalizing publishers who attempt to get backlinks in this manner.

Moreover, “purchased” backlinks often fail to achieve desired SEO results. The reason being that the, backlinks are not taken at their face value. Google now has a way of judging the quality of links found on a website.

What this means is that a website concerned with Car Leasing, for example, will not achieve a high SEO ranking through links to Dog Breeding websites (of course if you have any reason to feature an unrelated link on your website, make it plain that they’re purely for advert purposes. That is allowed, and it has nothing to do with SEO ranking).

For your backlinks to count as QUALITY inbound links, they have to come from RELEVANT websites or contents. A search engine will always consider the content of both sites to determine the quality of the links.

This is also a warning to those who unduly engage in what is called “reciprocal linking,” whereby two or more website owners (or even an individual owning several websites) practice link exchanges with the sole aim of boosting SEO ranking through inbound links.

Google frowns at this practice, even when the sites involved feature related contents. In fact Google’s latest Filter software has reciprocal links as its primary target.

So we should not be satisfied with merely getting backlinks; it is their quality that matter in SEO considerations. By choosing relevant websites to link with, especially those that don’t feature tons of outbound links on each page, you could still make the most of reciprocal links.

Moreover, you can increase your own website’s SEO ranking by constantly featuring valuable contents over a long period of time. This is both the natural and the best way to build credible backlinks.

When your web content is both informative and interesting to read, other webmasters and bloggers would rather link to your content than having to explain everything from scratch.

So really, backlinks are crucial to your SEO efforts. And if you give people something to link to, your backlinks will grow fast and naturally, without you having to resort to the mercenary approach.

Thanks,

P.S.: If Your Upline Does Not Have a Step-By-Step Blueprint For Success, Check This Out (Unless You Already Have Too Many Leads) –
CLICK HERE FOR INSTANT ACCESS