I assume that everyone knows what an article is, but how many of you know how an article can help you promote your Blog, Website or Business?

Promote Your Expertise Online. Writing articles can help to establish your expertise and brand you as a leader online. One thing that all experts have in common is that they have written something – articles, books, reports, etc. Writing articles is your first step to becoming a well-known expert in your field.

Here are a few examples of why you should write articles and use them to promote your business and generate more clients online:

1. Do You Want To Make MONEY! One main reason for writing articles is making money. While you will not be paid directly for writing, publishing and submitting your articles online, writing articles and promoting them online will result in more of a web presence and, ultimately, more sales your business.

2. How Can You Get More Blog Subscribers. To increase the number of your Blog subscribers, use the Resource Box of your articles to drive more traffic to your Blog subscription page.

3. Reach More Potential Customers. When you submit your articles to article directories, your article might be syndicated by other business owners in their blogs, newsletters and web sites. This is a very good thing because many people will see your articles, and you will be exposing you and your business many potential customers.

4. It is very important to Get More One-Way Links to Your Web Site. Since the Resource Box that is attached to your articles contains links back to your web site, you will gain many one-way links back to your web site when your article is re-printed. Now people who read your articles will be able to follow these links to your web site.

5. Get Better Search Engine Rankings. One-way links to your web site are great for improving search engines rankings and getting more search engine traffic. Since search engines put more weight on one-way links, than on reciprocal links, getting one-way links with your articles will help you with your search engine strategies.

6. Reach Out to More Segments of Your Target Market. As your articles are re-printed on different blogs and web sites, you are able to reach out to the segments of your target market that you would have never been able to reach on your own. However, with other people using your articles on their blogs and web sites, you are able to reach out to these customers.

7. By promoting yourself online by writing articles you can help to establish your expertise and brand you as a leader. One thing that all experts have in common is that they have written something – articles, books, reports, etc. Writing articles is your first step to becoming a well-known expert in your field.

To Your Success,

Sandra Essex

P.S.
If you are part of the internet population that makes little or no money and you want to learn how to play by the “NEW” Marketing rules here’s the access to that knowledge:
THE ARTICLE MARKETING QUEEN!!

What does it take to become a MLM leader? The Multi-Level Marketing arena is massively crowded and getting more so everyday that passes. Buyers and prospective customers are constantly bombarded with solicitations to buy into one product or program or the other.

A lot of times, it becomes difficult to distinguish one advert campaign from the other; most are saying basically the same thing in a slightly different tone. But discerning buyers are not deceived.

To succeed as a marketer, however, there are two things you must do and do them well. Your expertise in either of them won’t happen overnight; it takes consistent practice and discipline.

Marketing: The first ‘trick’ in standing out as a leader in the MLM marketplace, obviously, is to know how to market well. You need to know every aspect of marketing, such that whenever you discuss marketing in your newsletters, or emails, or other resources, prospects can easily identify what they were not doing right. That’s how to lead.

Moreover this, isn’t true that the only way to make money from the products you are selling is to market them very well? That’s how to move people to buy.

You’ll know you’ve become a leader in this respect when your marketing newsletters, etc, begin to generate hundreds of free leads to your website.

Originality: Remember that you are marketing much the same products as other marketers out there. So one sure way to becoming conspicuous or noticeable is to remain you. Have you ever come across anyone anywhere who is like you in every respect? I guess not.

So why not duplicate this uniqueness in your marketing style?
One way to do this is not do what everyone in the crowd is doing. Easier said than done, you might say. But before we go into explaining how this can be achieved, let me quickly point out the danger in doing what everyone else is doing, or

blindly copying someone else’s style of marketing: When you do that, you’re only telling people that that guy is the best, so they’ll rather stick with the “original copy”, not you.

Now, why not start by being the authentic thing, the original you? So even though you obviously have to learn from those who are having success in their MLM, the purpose should not be to talk, write, and maybe even dress like them.

It’s OK to learn to market your products online, or to learn how to practice attraction marketing or lead generation etc. But give these strategies your own personal touch. Two things can be good at the same time, not so? So you don’t necessarily have to copy the gurus hook, line, and sinker to become a guru yourself.

When you combine good marketing strategies with your individuality, you’ll definitely stand out from the crowd. People will begin to follow you as a leader. Remember that none of these two aspects of leadership can be practiced in isolation.

If you are average in marketing but act like everyone else, how can people identify you so as to follow you? On other hand, if you remain unique and original but do not know the first things about MLM marketing, then you might as well kiss your network business goodbye!

Bear in mind though that the result may not be immediate. It’s good to tell you this so you don’t stop implementing the strategies prematurely.

It is when you implement these strategies consistently and for a reasonable period of time that your expertise and individuality will become obvious to all. You’ll Attract A Huge Following, and your network marketing business will take off to new levels.

Aweber is a Great tool to use if you are trying to build an online business. If you are an online marketer, you no doubt realize how vital it is to maintain constant contact with your email list—made up of both current and prospective customers.

Your emails of various contents may well be the chief point of contact between you and these business partners. Moreover, your online business occasionally calls for one form of email campaign or the other, right? So, how can you ensure that your messages get to clients and prospects promptly and orderly?

Welcome to Aweber. This is one email resource no serious-minded email marketer dares overlook. The best way to describe aweber is that it is an automatic email handling mechanism.

It is an online software program that can turn your email marketing on its head. Aweber helps you to send out your email newsletters daily, weekly, or monthly.

More importantly, A autoresponder feature helps you automate your sales messages, enabling the messages to get delivered at a pre-determined date and time when the intended recipient will be most likely to access it.

Thus, this resource can virtually put both online and offline businesses on autopilot! This is because A Autoresponder works tirelessly to help you achieve the most with your email campaign—24 hours-a-day, seven days a week, throughout the year.

Why is this important for your online business? Well, it’s been proven that over 70% of your website visitors do not buy immediately. Naturally you have to follow up on these prospects with series of emails, in which you generally endeavor to maintain some warm relationship with them.

Now, imagine that you have an attractive email list of, say 8000. In itself, that’s commendable. But how are you going to interact with them on an individual basis? You’ll wear yourself out! Neither would you have time for other equally important aspects of your business.

So Aweber is designed to take this load off your shoulders. It helps you handle the tiresome and repetitive task of interacting with a large email list. With this software program, you can set up an unlimited number of emails to be sent out to those who’ve opted to join your mailing list.

In fact, the moment they opt in, Aweber will send them series of pre-considered and pre-timed messages! Isn’t that beautiful?
I suggest you use some type of autoresponer for all your online promotions, such as the distribution of free reports and other newsletters.

It even comes with a feature that enables you to legally collect the contact information of all those who download your free reports or newsletters. This in turn helps you grow your email list, and builds your leads. Aweber offers you the most efficient way to manage your email contacts.

Even from a purely sales point of view, it’s a powerful tool because it helps you to communicate easily with a large and widely distributed prospects and clients. This is one resource that surely deserves your attention as an online marketer.

How user-friendly is Aweber? In terms of being technical, it surely needs getting used to, but it’s not purely for techies. Most average users usually get the hang of it in a matter of a few hours.

It even comes with series of templates that one need only copy and tailor to one’s liking. And in terms of cost, it is well within the reach of the average marketer, at $180 per year (which works out at $15 per month).

Everything considered, Aweber is one online tool you can profitably employ to handle the communication aspect of your business. Compared with similar autoresponder resources on the internet, Aweber is not only more efficient, but also more pocket-friendly.

Aweber even comes with a feature that allows list members who want to opt out to leave a message on why they’re unsubscribing. Such feedback could further help you to refine your marketing strategies.

Why do you want a MLM opt -In email list? If you’ve been in network marketing long enough, then you have no doubt heard the slogan “the money is in the list”. That’s no empty catchphrase. Truth is, if you want to succeed in network marketing now and for a long time to come, you are going to need your own opt-in email list.

You do realize that in this business, it is vital to have a steady flow of highly targeted prospects (also known as leads). Further, you surely know too that to grow in your MLM business (i.e. make money!),

then some of these prospects have to join your network opportunity every now and then. The rate at which this conversion takes place is invariably what defines your success in MLM.

But our discussion here will center on opt-in list-building. Obviously you cannot convert prospects you’ve never even met. That’s why it’s often said that an email list is the lifeblood of online marketing.

Besides, it’s a lot easier to recruit from among members of your email list than those you are meeting through cold calls. You spend less time convincing members of your email list to join your opportunity, thereby increasing your Return On Investment.

Since we’ve both agreed that an email list is indispensable for an online network marketer, let’s now examine 5 ways you can keep a steady flow of prospects using opt-in methods. You can consider the following steps as “list-building best practices”.

First, do A Little Search On Other Websites offering products or services similar to yours. Are their web pages clean enough? How are they marketing their products? Looking at the messages on those websites, what would you say is missing?

Your goal in all these is to avoid implementing what will amount to a ‘me-too’ opt-in page, but to design messages that will stand you out in this crowded marketplace.

Visit Forums: While there, try and pay close attention to what people are saying about your line of products. Could you identify new concerns that other marketers (competitors) have not addressed with the messages you found on their websites? If so, that is an opportunity for you to zoom in with some ‘expert’ knowledge!

Indeed, most people would be willing to opt-in to your email list if they’ve found either your newsletter or some other posts from you to be helpful in some way.

Create A Unique Lead Capture Page: This page should serve the dual purpose of providing solution to the problems or loopholes you identified while visiting competitors’ websites and blogs. In addition, use this capture page as a tool for directing traffic to your website where more information will hopefully await your visitors.

Your lead capture page can also serve to Invite People to Sign Up For Your Newsletters or free training. The newsletter or training itself should have high quality content and designed to solve real problems. Of course, it should contain information on how people can sign up for your main business, your network opportunity.

Harness The Power Of Online List Builders: There are quite a number of them out there—ListHero, ListMachine, YourluckyList, ListLotto, Listdotcom, ViralURL, and ListJoe. Listjoe and ViralURL are among the best list builders.

ViralURL is generally seen as the most responsive list builder, delivering thousands of fresh, targeted lists per day. Many users say they’ve witnessed a sharp increase in both lead generation and conversion rates after subscribing to this list builder.

These are strategies that should help you develop a unique opt-in email list, as well as increase your conversion rates. In MLM more contacts mean more opportunities to recruit new members into your network business. List building therefore should be a major task that you do everyday.

Any online entrepreneur knows that their most important job is to have a high amount of traffic driven to their website on a daily basis. The more traffic that you have coming to your website means the more potential income for you to make. Without daily traffic to your site, you will not be able to make any money.

Since the internet has come into play many people have realized that now there are a lot of different options for getting traffic to your website. Even today, the debate goes on about which one - paid or free methods - work out better for the internet marketing entrepreneur.

When trying to build an online business your major goal is to drive a lot of traffic to your website, you have to make a choice whether to go with developing free traffic route or use paid traffic like Google pay per click (PPC) marketing.

As you know Free traffic will deliver the best ROI (return on your investment) because you will have no out of pocket cost. The problem you find is that in most cases the traffic you bring to your website may not be as targeted as a Keyword Targeted PPC Campaign.

There are many ways to generate free traffic such as articles marketing and using the social networks. If you choose to use the social networks then you would make use of the different social sites that are free.

All you need to do is put in the needed time and learn how to market on these sites. Create good quality content that will help you maximize your traffic driving strategies.

It is important to bring to your attention that simply having a profile on Youtube, Facebook, Twitter, Startupspace and other types of social networking sites does not guarantee automatic increase in your Web traffic. You need to know how market yourself and position your profile in such a way that attract the people that belong to your niche market.

The challenges that people face with using the free traffic method is that it’s a work-heavy marketing technique. In order to gain a lot of traffic on a daily basis, an internet marketer needs to constantly market their site to get their link exposed to their target market.

If you do not have 3-4 hours per day to put into marketing your website links then, free marketing strategies is not an option that will work for you.

Pay Per Click campaign traffic will cost you money to drive traffic to your site, but if you set up your campaign properly, then your ROI will be much higher and the advertising cost will pay for it’s self. If you’re using Ezine Article directories, you sometimes have to wait over 7 days for approval, but a Google AdWords campaign can be generating targeted leads in minutes.

While your cost will be much higher running a PPC campaign, so is your potential for huge profits. If you don’t know how to set up a good PPC campaign, you will risk losing a lot of money.

Most Adwords campaign such as Google has protection in place to help you monitor your accounts and to prevent any major losses from happening, such as you can set daily limits for your spending. Unfortunately, a lot of internet marketers set their limits far above what they can really stand to loose.

My suggestion for you is to use a paid and free traffic marketing strategy that combines both methods. You might want to set up a PPC campaign for a couple weeks out of the month and at the same create an Article marketing campaign with the Ezine directories – both with the same keywords.

A couple weeks later, you notice your Article is #1 in the Google SERPs. Would you want to continue the PPC campaign? Well that will be what your testing and tracking of conversion rates will answer for you. You might find that the PPC ad linking traffic directly to your capture page has a higher conversion than those who click through to the Article link.

Smart internet marketers understand the need to constantly track and tweak their marketing efforts. Learn and implement new marketing strategies. See what works best for your niche market. Then do not reinvent the wheel repeat your success!

As a Network Marketing Business Builder being able to attract daily targeted MLM leads to your business is the key to your MLM Success. How would you like to attract 50-100 leads to your MLM business daily? Learning these MLM Marketing Skills will help you Explode your MLM business.

Offline MLM marketing strategies are just as important as online marketing when it comes to building your business. If you think the arrival of the internet has consigned ALL traditional methods of Promoting your MLM business to the dust bin, think again.

In fact, if you haven’t been employing certain offline tools in your marketing efforts, then you have been leaving a lot of money on the table.

Yes, the internet is a faster method for reaching your audience—especially if yours is a global audience; it is also generally more cost-effective in terms of advert costs and targeting. So it’s ok for you to maximize the potentials of the World Wide Web.

But don’t be carried away. Consider the following facts In terms of credibility nothing beats a good old face-to-face discussion! Despite all its pluses, the internet remains a faceless entity that still leaves a lot of people apprehensive on the whole.

Scientists have observed that over 90% of communication is non-verbal. Facial expressions, hand gestures, mannerisms, even the way you’re sitting all go a long way in creating an impression.

Try doing any of that online! So for a network marketer especially, impressing and convincing prospects would be a lot easier offline than online. It’s also much more convenient to take up customers questions real-time and provide live answers.

Yes, this can be done through blogging, but you can’t beat the impact of a live discussion. So why not occasionally arrange to meet with some of the people responding to your marketing campaigns—even if this sometimes involves a bit of travel?

Actually, quite a number of online network marketers are realizing that certain offline tools can be effectively utilized to not only generate leads, but most especially to convert leads—recruiting. Consider how you can use the following offline tools to grow your MLM.

Seminars and workshops: Occasionally organize training and orientation courses for newly recruited members or those about to join your MLM opportunity. Invite interested persons to seminars where a member of your upline (or any other MLM expert) would be present to explain things better if you feel that you have not gotten your message across to your prospect.

Phone calls: Randomly call on members of your email list, and then zero in on those who evince appreciable level of interest. Hold meetings: Arrange to meet with interested persons on a one-on-one basis so you could better explain your business opportunity to them and also address their doubts a face to face meeting is always good when possible.

Use Drop cards: This is one huge offline marketing strategy that you can use to generate free leads and build your MLM. Drop cards are unique types of business cards . There’s even a special variety of it that comes in dollar denominations—$1, $2, $20, $50, $100.

They look every bit like the real dollar notes, and they are great attention-getters. These cards are fantastic marketing, sales, and lead generation tools. I suggest you get a wide selection of them and promote your business with them.

Their realistic appearance ensures that they’ll not only attract attention, but whoever gets them is likely to want to keep it and show to friends. How else do you generate leads!

Leave some of them behind after sitting in a public place or while in a crowded area. You can also specifically plan to place a specific number of drop cards around town—10, 20, 50, or 100 in a day. You can safely expect to see messages in your voice mail or inbox soon thereafter.

Are we saying that online tools are worthless? Far from it. They do have their place. For one thing, the internet is an unbeatable tool for pulling a large bulk of traffic (how we wish all these leads can be brought under one roof somewhere around town for a face to face discussion!).

Well, the idea is that your network marketing will be the better for it if you can find a way to supplement your online efforts with certain offline resources.

For more information about how to sponsor more MLM Reps into your business visit the Lead Generation Section.