Why do baby boomers have such a strong influence on the MLM industry, especially the health and wellness sector? Two reasons: their financial clout, and their numbers. In the United States and Canada alone, their population is in excess of 90 million. And according to a CBS news report, this generation accounts for some One Trillion Dollars in annual income.

Understandably the market—every market segment really—responds to their every whim. When they were younger, the baby boomer generation influenced everything that factories produced, from playthings to foods and much more.

More schools were built in their days than at any other time before or after. Several colleges even redefined curriculum for the sake of baby boomers. And in music and fashion, the mark they left still remains. Just listen to most adverts and tell me what time period the music is set in. Such has been the influence of the baby boomer generation on our national life.

At the moment, they are mostly in their fifties and beyond. And you guessed it; they just won’t let go: they won’t grow old without a fight! Now, they are redefining healthcare and nutrition in ways that’s benefiting not only them alone.

The boomer generation has a strong yearning for staying young and healthy. And they are willing and able to spend money to stay strong for much longer—remember we told you they constitute the richest bunch of the national population!

This nationwide trend is good music in the ears of network marketing companies and marketers. They have responded with an array of high quality healthcare and nutrition products mostly targeted at the aging baby boomer population. It is estimated that the diet, personal care and nutrition industries now gross 100 billion dollars per year, thanks mostly to the boomers!

That’s not all. A recent report also shows that baby boomers in their fifties and above account for 500 billion dollars in direct healthcare spending—a figure estimated to more than double in less than two years. This generation also accounts for more than half of all credit cards issued in the United States each year.

But on a negative note, the American Medical Association also reports that in this country, 56 million people over the age of 50 are living with various types of heart diseases, while another 40 million of the same age bracket suffer from arthritis.

Those are chronic health issues, and there are many more like them that the baby boomers have to contend with. Given their strong desire for healthy living, natural healthcare have become a welcome alternative to them since orthodox medication sometimes fail to meet their needs.

A whole industry has sprung up to cater for the needs of the aging baby boomer generation. Unlike the traditional healthcare industry, the food and nutrition industry provide supplements that heal the body from within, naturally.

The success and popularity of these industries owe a lot to the efficacy of their products on the one hand, and the current preference for alternative healthcare championed by the baby boomers on the other.

Thus, the influence of the baby boomer generation on the health and wellness industry is undeniable. But it has largely been a mutually beneficial relationship.

Without the baby boomers, who knows if the food and nutrition supplements would have had the strong foothold they have managed to establish in the healthcare industry. As for the baby boomers, they surely are forever grateful to this new industry that has given them a welcome alternative to synthetic medicines, and a renewed hope for graceful aging.

REMEMBER YOUR GOOD

HEALTH IS YOUR

MOST VALUABLE ASSET!

Thanks,

P.S.: If Your Upline Does Not Have a Step-By-Step Blueprint For Success, Check This Out (Unless You Already Have Too Many Leads) –
CLICK HERE FOR INSTANT ACCESS

There’s no denying the influence that the baby-boomer generation is having on the MLM industry. This generation, generally taken to be people born between the years 1946—1964 now number over 90 million in the United States and Canada.

By their sheer numerical and economic strength, they constitute the strongest segment of the North American economy. Expectedly the boomers have continued to have a strong influence on every facet of life in the U.S. Indeed, this group has always dominated the marketplace—even as infants!

When they “boomed” as babies, they supercharged the prepared baby-food industry, which reportedly grew from some 250 million jars per year prior to 1946 to nearly 2 billion jars per annum during the baby boom years of 1946 to 1964.

And when they approached early childhood, the marketplace responded with toys, toys, and more toys! Merchants reaped billions of dollars in sales, thanks to the baby boomers and their market pressure.

It is also widely believed that as teenagers, the baby boomer generation was instrumental in the advent of fast food franchises like McDonalds, Kentucky Fried Chicken, Burger King, and the like.

These franchises became rich and powerful, again thanks to baby boomers who never seemed to have enough of burgers, soft drinks and French fries. And did I mention their influence on fashion? Let’s not even go there!

Thus from businesses all the way to government legislations, the boomer generation has had more impact on the society than any other group before or after them.

Nor has their influence ended. As the boomer generation enters their fifth decade of life, the aging process has inevitably set in. And trust them; they’re again carving out a niche for themselves in the way they’re responding to the normal challenges of aging.

From their active pursuit of healthier lifestyle to their quest for alternative healthcare, they’re at the moment dictating the pace in our perception of Health and Wellness. In turn, the market has responded to this renewed health consciousness by coming up with diet, nutrition, and personal care industries now estimated in excess of $100 billion dollars per year.

This “Wellness Industry” as it has now come to be known is reckoned to be the fastest growing segment of the economy since the early 90’s. They produce nutrition and other healthcare products specifically targeted at the needs and demands of the now-aging baby boomer generation.

What does all this mean for a network marketer? Simple: ride your marketing horse in the direction of what the market wants!
The focus of the baby boomer generation is now on staying young and healthy.

They want to feel and look younger, they desire more energy and high quality natural healthcare products. And more importantly, they have the financial wherewithal to pay for quality products.

What this means is that a MLM business that targets the health needs of the baby boomers has a ready market. There is now a tremendous opportunity for both businesses and individual marketers who recognize this trend and find ways to capitalize on it.

It is no wonder that majority of network marketing and other direct marketing businesses are all centered around the wellness industry. The companies continue to report steady growths year-on-year despite what’s happening in the national economy.

Distributors are smiling too. If you’re a Multi-Level Marketer, wouldn’t you rather ride with the tide by Finding your own niche in the Health and Wellness Industry?

REMEMBER YOUR

GOOD HEALTH IS YOUR

WEALTH!

Thanks,

P.S.: If Your Upline Does Not Have a Step-By-Step Blueprint For Success, Check This Out (Unless You Already Have Too Many Leads) –
CLICK HERE FOR INSTANT ACCESS

Good Health is your Wealth, believe me, it is even more important than your business. After all, when your health is in bad shape, how motivated are you to implement business plans or pursue personal goals?

We both know the answer, don’t we? And what happens to your business if you neglect your health and die? Let’s not even go there.
Meanwhile, as obvious as the reasoning above is, most business people carry on as if health is a secondary consideration—like something they would only consider after they have succeeded in business (i.e. made money). How tragic is that reasoning!

To begin with, only the living can succeed in business. Yes, if you die your inheritors can take things up from there. But what if they too neglect their own health and end up like you? So you see, at some point, there must be someone who places the same premium on their health that they place on their business. Let that person be you!

Consider the ways in which healthy living benefits your business. Let’s take exercise as an example. It’s widely acknowledged that regular and meaningful exercise is one of the greatest contributors to healthy living. “And how does that affect a person’s business?” you may ask.