There’s no denying the influence that the baby-boomer generation is having on the MLM industry. This generation, generally taken to be people born between the years 1946—1964 now number over 90 million in the United States and Canada.

By their sheer numerical and economic strength, they constitute the strongest segment of the North American economy. Expectedly the boomers have continued to have a strong influence on every facet of life in the U.S. Indeed, this group has always dominated the marketplace—even as infants!

When they “boomed” as babies, they supercharged the prepared baby-food industry, which reportedly grew from some 250 million jars per year prior to 1946 to nearly 2 billion jars per annum during the baby boom years of 1946 to 1964.

And when they approached early childhood, the marketplace responded with toys, toys, and more toys! Merchants reaped billions of dollars in sales, thanks to the baby boomers and their market pressure.

It is also widely believed that as teenagers, the baby boomer generation was instrumental in the advent of fast food franchises like McDonalds, Kentucky Fried Chicken, Burger King, and the like.

These franchises became rich and powerful, again thanks to baby boomers who never seemed to have enough of burgers, soft drinks and French fries. And did I mention their influence on fashion? Let’s not even go there!

Thus from businesses all the way to government legislations, the boomer generation has had more impact on the society than any other group before or after them.

Nor has their influence ended. As the boomer generation enters their fifth decade of life, the aging process has inevitably set in. And trust them; they’re again carving out a niche for themselves in the way they’re responding to the normal challenges of aging.

From their active pursuit of healthier lifestyle to their quest for alternative healthcare, they’re at the moment dictating the pace in our perception of Health and Wellness. In turn, the market has responded to this renewed health consciousness by coming up with diet, nutrition, and personal care industries now estimated in excess of $100 billion dollars per year.

This “Wellness Industry” as it has now come to be known is reckoned to be the fastest growing segment of the economy since the early 90’s. They produce nutrition and other healthcare products specifically targeted at the needs and demands of the now-aging baby boomer generation.

What does all this mean for a network marketer? Simple: ride your marketing horse in the direction of what the market wants!
The focus of the baby boomer generation is now on staying young and healthy.

They want to feel and look younger, they desire more energy and high quality natural healthcare products. And more importantly, they have the financial wherewithal to pay for quality products.

What this means is that a MLM business that targets the health needs of the baby boomers has a ready market. There is now a tremendous opportunity for both businesses and individual marketers who recognize this trend and find ways to capitalize on it.

It is no wonder that majority of network marketing and other direct marketing businesses are all centered around the wellness industry. The companies continue to report steady growths year-on-year despite what’s happening in the national economy.

Distributors are smiling too. If you’re a Multi-Level Marketer, wouldn’t you rather ride with the tide by Finding your own niche in the Health and Wellness Industry?




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