Archive for May, 2011

Robert Kiyosaki is a widely admired personality. And just in case you have any doubts about his popularity, a simple search in Google will convince you. Born Robert Toru Kiyosaki in Hawaii in 1947, he is a fourth generation Japanese-America.

After his education, Robert joined the elite U.S. Marine Corps and fought in Vietnam as a military pilot. Back in the States after disengaging from the military, he worked briefly with the Xerox Company as a sales executive.

Robert is a successful businessman, investor and author of several books. His most famous book, RICH DAD POOR DAD remained on the New York Times bestseller list for a long time. It is now generally accepted that the book, more than anything else, has projected Mr. Kiyosaki’s image to a worldwide audience. With carefully chosen words and vivid examples, the book highlights why people spend their entire life working to make ends meet but have nothing to show for it.

In the book, Robert unequivocally stated that the way to wealth and financial independence was not to be found in salaries, no matter how large. Robert advises every individual to start a business of their own as that is the only route to financial security.

There are insinuations in some quarters that Robert Kiyosaki exaggerated several aspects of his achievements and early childhood experiences. For example, there are doubts as to whether the Rich Dad in his book is merely a fictional character. There are also allegations that the millions of dollars he obviously grosses in income each year actually come from sales of books as well as from his audio and personal presentations.

Some online gurus and others who read his books further claim that some of the wealth-building recommendations offered by Mr. kiyosaki are impracticable for most persons.

I do not intend to join issues with those who hold these views. Maybe they’re right. And maybe they’re wrong. But so what? Though I do not hold brief for Mr. Kiyosaki, but as someone who has read several of his books and watched some of his presentations, I can only say that wherever they have been applied, the principles he offers do work.

However, he never promises instant wealth to anyone.
Since individual circumstances differ, it is understandable that some persons due to their own unique situations may not be able to implement some of the steps recommended by Robert.

Indeed, he was specific in telling readers and all his fans that when they do decide to start a personal business, this should be done alongside the daytime job, stating that total disengagement from the paid job should only come when the income from the new business equals or surpasses that of your daytime employment. Isn’t that practical enough?

The most important lessons to be learnt from this great mentor is to be found in the way he has helped many individuals to re-appraise the way they view money and the mechanics for building wealth. In a very simple language, he urges everyone who wants to build enduring wealth to focus on increasing income while at same time reducing expenses.

This can be achieved by ensuring that most of your spending is on things that will bring you money with time (Assets) while ensuring that other types of expenses are reduced to the barest minimum. In my opinion, those are valuable lessons in these days of acute job shortages when so many persons are struggling financially.

What I think is that most of those who oppose many of Kiyosaki’s views are already too enamored by personal habits such that they cannot even give the suggestions a try before labeling them impracticable or unrealistic. But again, I’m entitled to my own opinions, just like Robert Kiyosaki’s traducers!

DECIDE YOUR WEALTH

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With all the MLM success stories around us (and yes, most of them are true), it’s all too easy to assume that everyone going into network marketing is assured a lifetime of financial transformation. But is that really the case? Well, from personal experience, I can say that the truth lies somewhere in between.

For sure MLM can make one rich. And it is one of the most popular business options for individuals who desire to earn extra income from home. It is also one of a few businesses that one can start with minimum financial investment and grow it to unbelievable levels within a relatively short time. The opportunity itself is real. And most of the ‘incredible’ success stories you hear and read about are indeed true.

But some myths need to be cleared. One of them is that this brand of business can be run on auto-pilot. Another one like it is that in network marketing, you only need to put in minimum effort and soon you’ll see the dollars roll in. Nothing can be farther from the truth! Unfortunately many people believe this lie and come into MLM with that mindset. It is no wonder statistics show that over 95% of all who venture into network marketing fail in the business or quit within six months.

If you won’t add to those numbers, then let’s show you the only route that leads to MLM success: daily efforts. Yes, the efforts you put in on daily basis are what will determine how you’ll fare in network marketing over time. Seldom do people start a new business, sit around, do very little or nothing, and expect the business to thrive.

Put differently, rarely does anyone plant a tree on thirsty soil, water it only once and expect the tree to flourish. No, the huge corporations we have around us were not built that way. And even if you’re not setting out to build a conglomerate, serious efforts are still required of you.

What this means is that once you’ve made up your mind to own a home business, you’re going to devote time and other resources to nurture the business until it takes off. And even after it has taken off, you’ll still have to keep doing what you are doing, depending on the level of success you desire. But you must make determined efforts to begin with.

In network marketing for example, nothing meaningful can be achieved by a distributor who does not talk to people on a regular basis. Of course there are various ways this can be done—through emails, newsletters, social networks, phone calls, drop cards, seminars, physical contacts, etc.

The list is almost endless. And you the marketer or distributor can choose the combination that suits your personality the most. But one thing is certain: you must promote your business opportunity in some ways on a regular business.

That way, you’ll be able to sell the products, and above all get some who’ll join as downlines. Products and downlines bring in money in the form of various commissions. But only downlines guarantee the future growth and expansion of your MLM business. The more people you’re able to recruit, the faster and bigger your business will grow. That’s why you need to make efforts each day to bring in more people into your team.

Your daily efforts must also include knowledge acquisition. You must stay up to date with happenings in your business segment. This will equip you with the latest methods of promoting the business as well as valuable information to address the needs of your downlines and prospects.

We can go on and on, but the bottom line is that if you want to see your MLM business grow at a deeper level, you must make some efforts everyday.

TO YOUR MASSIVE MLM

SUCCESS!

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Driven by the Health and Wellness sector, network marketing or Multi-Level Marketing has expanded by over $300 billion in the past seven years, while nearly all other industries have been mired in massive contraction.

Meanwhile every index of measurement suggests that the industry is now poised for even greater growth! It is no wonder that the legendary Robert Kiyosaki has described network marketing as the business of the future. If you haven’t already done so, I suggest you position yourself for the growth that has just begun.

The truth is that no diligent marketer has ever regretted coming into this line of business. Levels of success may vary depending on individual talents, motivations and commitment.

But seldom has anyone consistently implemented a well laid out plan of marketing in MLM and not seen a measure of success. And given the flexible work schedule it offers, this business has simply been attracting more and more entrepreneurs every year.

There is no better place to pitch your tent in network marketing than in the health and wellness sector. Demographic figures from around the world suggest that our world is both aging and getting more and more sickly. What this means is that we have more degenerative diseases today than at any other time in human history.

More than that, there is a renewed consciousness toward good health and graceful aging. More and more people are no longer content with what orthodox medication offers: they want something better and safer. Most now prefer nutrition and food supplements that heal the body in a natural way without the debilitating side effects associated with conventional BIG PHARMA products.

Fortunately a whole industry has arisen to cater for this new awakening. There are now hundreds of companies producing food and nutrition supplements. The last Google search I did on natural healthcare products returned over 4 million hits. A similar search I did on direct marketing focusing on health and wellness products equally returned an amazing number of hits.

What all this means is that the health and wellness industry is the rave of the moment. Where else would you rather go? The common marketing formula is that good products + strong demand=huge sales (and financial success!).

Right now the food and nutrition industry grosses over $60 billion in annual income. This figure is expected to more than double in the next five years.

Smart network marketers who realize this trend have moved in to respond to the insatiable demand for health and wellness products. At the moment, there are over 40 million distributors involved in one type of Natural Healthcare MLM or another.

Fortunately this is a market that doesn’t easily get saturated. Remember that health is a global issue. So you have the over 6.5 billion world population as your market! With the advent of internet and other types of online marketing, this claim is not an exaggeration.

So now is the time to act. Focus your attention on reputable nutrition and personal care companies that sell their products through network marketing (and nearly all do). One very interesting reason why the health and wellness industry is good for you is that it enables you to earn good income while at the same time improving your own health and that of others.

So it’s a win-win situation. Additionally, when you market the products in the form of MLM, there is room for everyone to get to the top unlike the traditional corporate world where only one person can get to the top of the company.

So, provided you join a reputable company and work hard to help yourself and others to grow, the health and wellness industry offers you a lifetime opportunity of health and financial freedom.

TO YOUR MASSIVE SUCCESS!

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5 Keys to Success In MLM Prospecting

Unless you would rather be a consumer rather than a distributor of MLM products, Prospecting is one activity you just cannot overlook. The people who go on to become very successful in network marketing are usually those who have mastered the art of prospecting.

Prospecting creates a steady flow of leads for your MLM business. Leads in turn create customers and downlines, two crucial elements in MLM success. Simply, prospecting is an indicator of how committed you are to your network marketing business. To succeed in MLM, you first have to succeed in prospecting.

Here are Five keys to help you succeed in MLM prospecting

Put The People First: in other words, while advertising your MLM business opportunity to a prospect, try and project more of what the prospect stands to gain if he or she joins.

Highlight how the business will improve their lives, not yours. Everybody wants to have the famous WIIFM question answered before they accept a business proposal (WIIFM=what’s in it for me?).

Be A Leader, Or Act Like A One: most persons coming into network marketing for the first time realize—correctly—that they’ll need someone to guide them on the path to success. Project yourself as such a person. Even if at the moment you have no huge earnings to flaunt, at least you should demonstrate a depth of knowledge of the business.

Let your prospects rest assure that you have answers to any question they may have concerning the MLM company and business opportunity. Be the first person they’ll come to when they need clarifications. When they do make up their minds to join the business, you’ll also be the first person they’ll consider.

Prepare Your Mind For Rejections: it doesn’t matter whether you’re an MLM newcomer or a veteran, some persons will just not accept your proposals. So most times it’s not really your fault. This thought could be very liberating for you as it enables you to focus on your efforts rather than on the responses you’re getting.

Just bear in mind that to some extent, MLM is a game of numbers—averages. Considering that some prospects will turn you down, you should talk to as many persons as possible so that the law of averages will favor you in the end.

Fight Negative Emotions: unless you put your emotions under check, you will not do well in prospecting or any other aspect of network marketing. Keeping your emotions under check involves fighting feelings of discouragement and disillusion.

Yes, success may not come as fast as you expected it. So you need to have strong reasons why you just cannot quit, and keep on promoting your opportunity to as many prospects as your energy can carry you.

Don’t Be Too Pushy: while you have to prospect with conviction and enthusiasm, avoid desperate attempt to win over someone who’s obviously not interested.

The danger is that when you push too much, the prospects conclude that the opportunity will benefit you more than them. That only serves to make them all the more skeptical!

If you go about your prospecting activity with these tips in mind, chances are that you’ll continue to have a steady flow of quality leads that will help your MLM business to grow.

REMEMBER DAILY LEADS

ARE THE LIFE BLOOD OF

OUR MLM BUSINESS!!

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Why do baby boomers have such a strong influence on the MLM industry, especially the health and wellness sector? Two reasons: their financial clout, and their numbers. In the United States and Canada alone, their population is in excess of 90 million. And according to a CBS news report, this generation accounts for some One Trillion Dollars in annual income.

Understandably the market—every market segment really—responds to their every whim. When they were younger, the baby boomer generation influenced everything that factories produced, from playthings to foods and much more.

More schools were built in their days than at any other time before or after. Several colleges even redefined curriculum for the sake of baby boomers. And in music and fashion, the mark they left still remains. Just listen to most adverts and tell me what time period the music is set in. Such has been the influence of the baby boomer generation on our national life.

At the moment, they are mostly in their fifties and beyond. And you guessed it; they just won’t let go: they won’t grow old without a fight! Now, they are redefining healthcare and nutrition in ways that’s benefiting not only them alone.

The boomer generation has a strong yearning for staying young and healthy. And they are willing and able to spend money to stay strong for much longer—remember we told you they constitute the richest bunch of the national population!

This nationwide trend is good music in the ears of network marketing companies and marketers. They have responded with an array of high quality healthcare and nutrition products mostly targeted at the aging baby boomer population. It is estimated that the diet, personal care and nutrition industries now gross 100 billion dollars per year, thanks mostly to the boomers!

That’s not all. A recent report also shows that baby boomers in their fifties and above account for 500 billion dollars in direct healthcare spending—a figure estimated to more than double in less than two years. This generation also accounts for more than half of all credit cards issued in the United States each year.

But on a negative note, the American Medical Association also reports that in this country, 56 million people over the age of 50 are living with various types of heart diseases, while another 40 million of the same age bracket suffer from arthritis.

Those are chronic health issues, and there are many more like them that the baby boomers have to contend with. Given their strong desire for healthy living, natural healthcare have become a welcome alternative to them since orthodox medication sometimes fail to meet their needs.

A whole industry has sprung up to cater for the needs of the aging baby boomer generation. Unlike the traditional healthcare industry, the food and nutrition industry provide supplements that heal the body from within, naturally.

The success and popularity of these industries owe a lot to the efficacy of their products on the one hand, and the current preference for alternative healthcare championed by the baby boomers on the other.

Thus, the influence of the baby boomer generation on the health and wellness industry is undeniable. But it has largely been a mutually beneficial relationship.

Without the baby boomers, who knows if the food and nutrition supplements would have had the strong foothold they have managed to establish in the healthcare industry. As for the baby boomers, they surely are forever grateful to this new industry that has given them a welcome alternative to synthetic medicines, and a renewed hope for graceful aging.

REMEMBER YOUR GOOD

HEALTH IS YOUR

MOST VALUABLE ASSET!

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Network Marketing Is Recession-Proof

Many people believe they cannot build a successful Network Marketing or Direct Selling Business due to the present state of the economy. But when you take a look at the performance of most network marketing and direct sales companies, you may see a reason to challenge that mindset.

The truth really is that Network Marketing also called “Direct Selling ” is one of the few recession-proof businesses out there. In reality, network marketing and the economy are not fair-weather friends.

Even in a good economy there always people who are looking for ways to better themselves financially or create more time freedom for themselves and their families. For most of these persons, network marketing has often provided the opportunity.

So this business thrives under all economic conditions. But if anything, network marketing performs even better during economic downturns.

The reason is that when the national economy is in bad shape, people are typically laid off from jobs. For those who do keep their jobs, incomes usually stagnate or are reduced. Needless to say that job opportunities inevitably become very slim.

What all this mean is that individuals are going to look for ways to make ends meet. And network marketing is usually one of the first options. And for good reasons.

One reason this business thrives even in bad economy is that people who are laid off from jobs and those who could not get one would typically want to get into a business of their own in an industry that takes small financial investment as compared with traditional business start ups or franchises.

And since a network marketing business can be run from home without a huge amount of capital, what it means is that an ordinary person can get started in their own business with relatively little money. In addition you can work your own hours, from home.

Again, most persons who wouldn’t pay attention to a network marketer when the economy is good may find themselves giving serious thoughts to MLM proposals in bad economy.

So prospecting becomes easier for a network marketer under a bad economy. That is indeed one reason MLM typically trumps all other business during recession.

In network marketing, many different types of products are sold, meaning you can always find your niche as a marketer. In these days there so many network marketing and direct sales companies to choose from. In recent years, some of the most successful ones are found in the liquid nutritional supplement sector.

This is understandable considering that people are now more interested in health and wellness than ever before. As a result, health and wellness products have become a big part of the MLM industry.

Since the companies themselves offer different compensation and growth paths, you have the option to choose the one whose compensation plan suits you the most.

So yes, network marketing companies are thriving worldwide and making people rich with generous compensations and commissions. Most persons have begun to realize their life dreams as a result of their involvement with network marketing. In turn, their success stories inspire others to give serious thoughts to this type of business.

But is success in this business automatic? That is another matter entirely. But let’s quickly say here that like everything else, success in Network Marketing Requires Knowledge And Dedication. But the rewards are well worth it.

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Baby Boomers Drive the MLM Industry

There’s no denying the influence that the baby-boomer generation is having on the MLM industry. This generation, generally taken to be people born between the years 1946—1964 now number over 90 million in the United States and Canada.

By their sheer numerical and economic strength, they constitute the strongest segment of the North American economy. Expectedly the boomers have continued to have a strong influence on every facet of life in the U.S. Indeed, this group has always dominated the marketplace—even as infants!

When they “boomed” as babies, they supercharged the prepared baby-food industry, which reportedly grew from some 250 million jars per year prior to 1946 to nearly 2 billion jars per annum during the baby boom years of 1946 to 1964.

And when they approached early childhood, the marketplace responded with toys, toys, and more toys! Merchants reaped billions of dollars in sales, thanks to the baby boomers and their market pressure.

It is also widely believed that as teenagers, the baby boomer generation was instrumental in the advent of fast food franchises like McDonalds, Kentucky Fried Chicken, Burger King, and the like.

These franchises became rich and powerful, again thanks to baby boomers who never seemed to have enough of burgers, soft drinks and French fries. And did I mention their influence on fashion? Let’s not even go there!

Thus from businesses all the way to government legislations, the boomer generation has had more impact on the society than any other group before or after them.

Nor has their influence ended. As the boomer generation enters their fifth decade of life, the aging process has inevitably set in. And trust them; they’re again carving out a niche for themselves in the way they’re responding to the normal challenges of aging.

From their active pursuit of healthier lifestyle to their quest for alternative healthcare, they’re at the moment dictating the pace in our perception of Health and Wellness. In turn, the market has responded to this renewed health consciousness by coming up with diet, nutrition, and personal care industries now estimated in excess of $100 billion dollars per year.

This “Wellness Industry” as it has now come to be known is reckoned to be the fastest growing segment of the economy since the early 90’s. They produce nutrition and other healthcare products specifically targeted at the needs and demands of the now-aging baby boomer generation.

What does all this mean for a network marketer? Simple: ride your marketing horse in the direction of what the market wants!
The focus of the baby boomer generation is now on staying young and healthy.

They want to feel and look younger, they desire more energy and high quality natural healthcare products. And more importantly, they have the financial wherewithal to pay for quality products.

What this means is that a MLM business that targets the health needs of the baby boomers has a ready market. There is now a tremendous opportunity for both businesses and individual marketers who recognize this trend and find ways to capitalize on it.

It is no wonder that majority of network marketing and other direct marketing businesses are all centered around the wellness industry. The companies continue to report steady growths year-on-year despite what’s happening in the national economy.

Distributors are smiling too. If you’re a Multi-Level Marketer, wouldn’t you rather ride with the tide by Finding your own niche in the Health and Wellness Industry?

REMEMBER YOUR

GOOD HEALTH IS YOUR

WEALTH!

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