Article Marketing which is writing and submitting articles to ezine directories is now adjudged to be one of the best ways to generate massive organic traffic to a website or blog.

This practice can greatly increase your site exposure and product sales. Article submission also helps to increase your page ranking at search engines. For most online marketers, ezine articles have simply become an indispensable source of leads.

Your articles should all be optimized for good Search Engine results. The whole idea is to ensure that your article will come up in the first few pages of Google whenever someone searches for information in an area related to your article niche.

This is the way to ensure that online marketers who’re looking for information and tools to build their business will notice and read your articles and trace you to your website.

This can only happen if you left specific links in the article on how people can contact you. Many article directories give you two options on how to create this link: you either create a text in the author bio box, or you create a Hyper Text Markup Language (HTML) author bio. What’s the difference between these two methods?

A text author bio allows you to insert your complete Universal Resource Locator (URL), so that a clickable link is created in your article to direct readers to your website or blog.

But with HTML, you are linking specific words in the article, rather than a complete site address. The words you use to create these hyperlinks are referred to as “anchor texts.”

Some webmasters report that hyperlinked words are easier to notice by Google than any other texts in an article. I don’t know. But my experience suggests than these two methods of linking to your website are basically two ways of achieving the same aim. However, if HTML is your preferred approach, fine. Just make sure you do it right.


Choose Unique Keywords: you should do a thorough search before choosing the words you want to rank highly for. Don’t just select right-sounding words and phrases as your keywords; you should be concerned about their uniqueness or competitiveness.

For example, how many other web contents are already targeting those words you want to anchor? Just know that if there are too many other online contents featuring your chosen keywords, it reduces your page ranking chances.

Vary Your Keywords periodically: if you use the same keywords for every one of your HTML resource box, search engines will suspect that you are trying to manipulate page ranking. So switch things up. Choose several keywords for which your website can also be highly ranked. Generally, links are better when they are organic and are seen to be so.

Write Your Complete Bio: it’s not enough to link your articles to your website. Remember that the article resource area is primarily an author area. This is where you sell yourself to your article readers.

So don’t get too fixated with search engine page ranking that you forget the most important things; providing your name, some information about yourself and your business, why you should be regarded as an authority in your area, and then finally a link to your website.

That is how to use the HTML resource box. Let me also reiterate that the HTML option is only advisable if first you have searched for and are targeting specific keywords in your article (as stated in tip no.1 above). Otherwise, stick with the text resource box option. Following these small tips will insure your article marketing success.

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