Are you calling your MLM leads? If you’re going to see any success in your MLM business, then you have to frequently communicate with some of those leads you’ve generated. Part of this involves picking up the phone and calling some of them.

Failing to do this, then you’re just lying to yourself, and you might as well say bye to those big dreams—the exotic cars, the big house, the overseas trips and lots of money.

You see, in a typical 9 to 5 job it’s possible for you to just show up in the morning, then pretend to be working, and still earn your normal bi-weekly paychecks. Of course you also have to find ways to keep your idleness away from your boss. And you always can!

How about displaying a similar attitude in network marketing? Forget it. It just isn’t possible. I mean, yes, you can pretend to your upline leader that you’re prospecting hard, show up at weekly opportunity meetings and product launchings. But in the end, really, it’s either you’re working your MLM business or you’re not. Your results will reveal all! And you’re the boss here.

Working an MLM business is all about the results we turn in. And we can’t fake any of it. So if you’re not determined to set to work and be consistent in doing so, probably you’re not cut out for a MLM business after all! Rather than trying to lie to yourself, which you can’t, it just may be that a different occupation, say a salary job, might suit you better.

You know, running a MLM business is somewhat like trying to lose weight. What if the person wanting to lose weight is secretly cheating on his diet? Will there be any drop in his weight as time passes?

Well no! So a lack of commitment to the weight loss program will hurt none other than the person himself. So should he be surprised if months or years later his weight remains the same, or worse?

It’s the same in MLM. Despite the fact that you can’t fake certain things to yourself, a lot people still try to do so. They sit in their home offices and do everything else but call their leads.

But know that if you’re not talking to prospects on a regular basis and consistently recruiting new distributors into your MLM business, then there’s no way you’re going to be creating residual income. It’s that simple.

By this I mean you should prepare yourself on ways to respond or react to what a prospect might say. Specifically you should know how to react to a “no” response. Some marketers see it as a “failure verdict,” sort of a proof that they can’t do network marketing. Those are the sort of feelings you are to guard against as you call your leads on the phone.

Two authors, Richard Fenton and Andrea Waltz have a book titled “Go for No.” The book believes that getting as many No’s as possible is actually helpful in sales. I encourage everyone involved in sales, especially network marketers, to read it.

Other books that might help prepare you as you call your leads include “The Slight Edge” by Jeff Olson, and “Eat That Frog” by the master motivator himself, Brian Tracy.

Do not content yourself with hiding behind the computer and doing Facebook or writing a blog or two as your sole method of reaching out to prospects. Internet resources do have their place, and it’s primarily to generate leads for you. But you should take it up from there.

By all means pick up the phone and call those leads. Some are actually expecting your call!

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