Why is MLM lead generation so important to your business growth? In network marketing, it is extremely important to generate leads. This is what will determine the size of your customer base, the size of your income from network marketing, and thus the success of your MLM business.

Nobody can succeed in this business without evolving an effective method of generating a steady flow of leads. The better the quality of the leads you generate, then the higher your conversion rates tend to be.

In the paragraphs to follow, we will explain why lead generation is extremely important to your MLM success. More importantly, we will also explain several sure ways you can generate leads for your business.

But what really is lead generation? It simply means coming up with a list of prospective clients you hope to contact and market to. In the early days of network marketing, it used to be known as ‘head hunting.’

That term isn’t misleading if you are aware of what lead generation used to entail, and still partly entails. Generating leads basically calls for spotting a target, stalking the target, and eventually killing (or capturing) the target.

The methods might have changed somewhat over the years and with the advancement of technology, especially internet technology. But every network marketer cannot get around it: you must hunt for and capture leads. That is how you get customers to buy your products and services or join your business opportunity.

Which business has ever succeeded without a steady supply of customers? Every business venture, MLM included, will last for as long as it is able to attract customer patronage. So lead generation is the life blood to your network marketing business.

But how exactly can you come up with quality leads? And how can you ensure a steady supply of such leads? That can be quite challenging. But the arrival of the internet and its numerous networking resources has made lead generation a lot easier than it used to be back in the days.

Nowadays, you have the luxury to choose how to Generate Leads For Your MLM Business. You can follow the conventional method of talking to close friends, family members, co-workers, current clients, or co-members of clubs and organizations you’ve joined.

This method, also known as offline marketing method, is not really as old-fashioned as it is made to appear.

For one thing, chances are at least some of these acquaintances will either buy into your opportunity or buy your products. Even when they didn’t buy, they may still refer you to their own friends and acquaintances, who in turn may refer you to others, and so on.

The important thing is that you always have a pool of prospects to whom you can introduce a product or a business opportunity.
Still on the above method, you should take advantage of every opportunity to market to people.

But you should do this sensibly so that people don’t begin to feel harassed. You could use Drop Cards or other well-addressed business cards. Give these to people you meet at seminars, wedding events, parties, etc. You can also leave Drop Cards at conspicuous locations at public places.

These are all ingenious ways of generating leads using the conventional or offline methods.

Secondly, and more importantly, you can also decide to generate your leads online, using internet tools. This includes signing up with a good Pay Per Click (PPC) search engine; writing well targeted articles and posting these at reputable article directories; utilizing social networking tools such as MySpace, YouTube, Facebook, twitter and others.

Without a steady infusion of leads, your MLM business won’t grow. And as we’ve pointed out above, you actually have options as to what route to follow in generating the leads which your network marketing business most definitely needs.

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