Why do you want a MLM opt -In email list? If you’ve been in network marketing long enough, then you have no doubt heard the slogan “the money is in the list”. That’s no empty catchphrase. Truth is, if you want to succeed in network marketing now and for a long time to come, you are going to need your own opt-in email list.

You do realize that in this business, it is vital to have a steady flow of highly targeted prospects (also known as leads). Further, you surely know too that to grow in your MLM business (i.e. make money!),

then some of these prospects have to join your network opportunity every now and then. The rate at which this conversion takes place is invariably what defines your success in MLM.

But our discussion here will center on opt-in list-building. Obviously you cannot convert prospects you’ve never even met. That’s why it’s often said that an email list is the lifeblood of online marketing.

Besides, it’s a lot easier to recruit from among members of your email list than those you are meeting through cold calls. You spend less time convincing members of your email list to join your opportunity, thereby increasing your Return On Investment.

Since we’ve both agreed that an email list is indispensable for an online network marketer, let’s now examine 5 ways you can keep a steady flow of prospects using opt-in methods. You can consider the following steps as “list-building best practices”.

First, do A Little Search On Other Websites offering products or services similar to yours. Are their web pages clean enough? How are they marketing their products? Looking at the messages on those websites, what would you say is missing?

Your goal in all these is to avoid implementing what will amount to a ‘me-too’ opt-in page, but to design messages that will stand you out in this crowded marketplace.

Visit Forums: While there, try and pay close attention to what people are saying about your line of products. Could you identify new concerns that other marketers (competitors) have not addressed with the messages you found on their websites? If so, that is an opportunity for you to zoom in with some ‘expert’ knowledge!

Indeed, most people would be willing to opt-in to your email list if they’ve found either your newsletter or some other posts from you to be helpful in some way.

Create A Unique Lead Capture Page: This page should serve the dual purpose of providing solution to the problems or loopholes you identified while visiting competitors’ websites and blogs. In addition, use this capture page as a tool for directing traffic to your website where more information will hopefully await your visitors.

Your lead capture page can also serve to Invite People to Sign Up For Your Newsletters or free training. The newsletter or training itself should have high quality content and designed to solve real problems. Of course, it should contain information on how people can sign up for your main business, your network opportunity.

Harness The Power Of Online List Builders: There are quite a number of them out there—ListHero, ListMachine, YourluckyList, ListLotto, Listdotcom, ViralURL, and ListJoe. Listjoe and ViralURL are among the best list builders.

ViralURL is generally seen as the most responsive list builder, delivering thousands of fresh, targeted lists per day. Many users say they’ve witnessed a sharp increase in both lead generation and conversion rates after subscribing to this list builder.

These are strategies that should help you develop a unique opt-in email list, as well as increase your conversion rates. In MLM more contacts mean more opportunities to recruit new members into your network business. List building therefore should be a major task that you do everyday.

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Thanks,

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