Tom Challan is arguably the master of telephone recruitment.  He is one of the most successful recruiters of all time—he personally recruited over 500 distributors in one year into his primary business, working a mere 20 hours per week and adding an average of 40 new members each month.

Tom has achieved so much in phone recruiting that other MLM trainers are beginning to reconsider their own attitude toward phone recruitment.

Who is Tom Challan? Not too long ago (2003) Tom was a nondescript employee at AMS Health Services Inc., a network marketing firm. After starting and failing at several businesses, Tom Challan and family finally chanced upon the AMS opportunity. With his unique recruiting skills and marketing savvy, it didn’t take long before Tom became a hit at AMS.

His family grossed over $250,000 within their first year at AMS. In recognition of his immense contribution to the company’s growth, Tom now sits on the advisory board of AMS Health Services Inc. as chairman.

Until recently, Tom Challan coached prospecting and closing class at Dani Johnson conventions and workshops, which cost $297 per class. Tom distinguished himself at Dani Johnson as a trainer and mentor of repute.

 His approach to recruiting has worked so well that people line up to be part of his training and mentorship programs. He currently owns and runs a Lead and Contact management company known as Earn Pro Leads. Here he organizes four-week training courses (for a fee) which focus on prospecting, deal closing, and network marketing outsourcing. 

Tom Challan focuses on 3 core areas in his training: prospecting, closing, and outsourcing. He prospects in ways that make people (prospects) feel befriended. He uses unpretentious questions to draw out a prospect’s innermost feelings and goals EVER BEFORE pitching his business opportunity.

Tom endeavors to build strong rapport with a prospect. Avoiding a one-size-fits-all approach to discussions, he adapts the style of conversation to the personality type of a prospect.

Tom Challan has a revolutionary approach to MLM training which involves less theory and more practical actions. He doesn’t merely tell prospects what to do to be successful in their business; he invites them to listen in while he personally prospects over the phone.

Most prospects attest to the effectiveness of this method of coaching. Many have reported a jump in their recruitment efforts after listening in to Tom’s prospecting and deal-closing techniques.

 Can you make money using Tom Challan’s method?  If you are ever going to make money in MLM, then you must be able to get people to join your business opportunity—recruiting. Thus, by helping you focus on this most important aspect of network marketing, Tom Challan’s method can obviously make you money.

 There’s just one more thing I’d like to point out. If you’re new to network marketing and would like to copy Tom’s recruiting method, you need to evolve ways to create your own leads.

Tom Challan recommends the use of purchased leads—he uses it almost exclusively. And there’s no doubt that purchased leads (leads generated through paid ad campaigns) are more directed and of better quality compared to free leads. But they don’t come cheap.

An MLM newbie with a lean purse is going to have a problem with that. Recruiting from purchased leads is also much more complicated than own-generated leads.

Spending five hours or so per week creating your own leads will save you lots of money. It may even prove to be more effective for your network business in the long run.

For example, self-generated leads have been proven to be a faster way to establish some relationship with potential customers than purchased leads.

That means when you eventually have to bring in Tom Challan’s strategy by calling these self generated leads, you’ll be talking to someone who’s already interested in both you and your business opportunity. Recruiting is always easier that way.

To learn how you can create your own leads so as to maximize the benefits of Tom Challan’s recruiting techniques, please visit my website for excellent training.    

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