Do you realize how many people fail in MLM everyday? Many people want to start a home-based business so as to earn extra income or probably strike it rich. For most of these people, MLM and other aspects of direct marketing is the way to go.  And for good reasons:

Multi-Level Marketing is creating more millionaires today than any other industry; this is about the only business that can make you a million dollars and more per year without a single paid staff; and if you don’t feel like it, you actually don’t need an office. And did we mention that you also work at your convenience? Well, now you see why most people cannot resist the lure of Multi-Level Marketing.

Unfortunately only a little fraction of those going into MLM eventually realize the money and freedom they dream of. 9 out of every 10 persons gong into MLM WILL FAIL. That is a fact we all must accept. And such grim statistics naturally begs the question: why do so many fail in MLM? Could it be that MLM is not for everyone after all?

That is the debate in some quarters right now. But if you’re like me and most other MLM researchers, you’ll accept that anyone can succeed in MLM, and pretty much any other business. They just need the right attitude.

In Multi-Level Marketing, failure can be caused by any or all of the following reasons: a lack of experience in MLM strategies, inadequate capital, and a get-rich-quick mentality (impatience).

INEXPERIENCE is probably the greatest reason why most persons will end up not making money in MLM. Imagine that Nancy got introduced to this exciting product that her friend Lisa is selling. Nancy loves the products and knows that by reselling them she too can make some extra money. So Lisa enrolls her, and Nancy is now happy and excited to have her own network business.

 Weeks roll by and Nancy has neither made a sale nor introduced another distributor.  She doesn’t know the first thing about marketing as it relates to MLM. She doesn’t know how to invite people to join her opportunity. Meanwhile she has to continue to order for products from the company to keep her membership active. Now Nancy’s bills have started to pile. Still no commission checks in sight, she’s now overwhelmed, gets discouraged, and finally gives up.

That’s inexperience at work, a lack of marketing techniques. When MLM trainers and companies fail to teach their new distributors how to market effectively and profitably, they set them up for failure.

Before ever joining a network opportunity, you must do some research about the company. Study the company’s pay plan very carefully. You must also have your own marketing strategy, based on what has worked for other marketers in your chosen industry. Talk to experts in the business, and learn from them. Avoid emotional decisions when it comes to business investments.

Another reason why people fail in MLM is what I’ll call UNDERCAPITALIZATION. Sure you don’t need much money to get started in MLM. But you do need SOME money! Look, in this business you’re going to advertize both yourself and your products or business opportunity.

You are going to have to reach out to people to make them take a look at you and what you do so they can decide whether to join you. Whether your business is mainly carried on online on offline, you’ll need one form of advert campaign or the other to get you noticed.

Additionally, most MLM companies require that you make monthly purchases (and sometimes fees). It is partly from these that commissions are paid to uplines. So if your budget is such that you cannot afford these expenses, please don’t join MLM yet. You are likely to come to regrets.

True, it is possible for some persons to earn back their investment within weeks or months, but this is not the norm; the average new member will not earn anything substantial within the first six months. 

Finally people fail in MLM due to a LACK OF PATIENCE. Majority of people who start home-based MLM opportunities believe that the moment they get registered money will just start rolling in like clockwork. MLM is nothing near that.

 If you like truth, here it is: it will likely take you a few months to earn your first dollar; MLM takes time to build; and you are going to have to wait! This is also another reason you need to have enough money to carry you through the early stages. But once your business gains momentum, then the profits will begin to come in, first in trickles, and then later in torrents!

So you need to give your MLM business the time to grow, all the while implementing your marketing plan. Refuse to get discouraged. Make sure you join a company with a good reputation and high quality products—very important. And avoid joining many companies at the same time while starting out.  The profits will come if you follow these guidelines and remain steadfast and consistent with your strategies.    

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