Why do you think that MLM is a recession proof business? The current economic meltdown is now officially recognized to be second only to the Great Depression of the 1930s.

Auto industry heavyweights and financial services giants have all spent the better part of the past 15 months scurrying to the White House for bailouts. At the moment, everyone is cautious in proclaiming that the worst is over.

But if you’re a network marketer or industry watcher, you know that the story over here is much different. Most companies in this industry have been reporting record growths in all aspects of their business—revenues, business expansions, profits, product lines, and, most importantly, registration of new members.

 Xango, a network marketing company in its 6th year of operation recently announced that they have just recruited their one millionth distributor.

 Avon also has cheery news to share despite the tough economic climate. The company hasn’t particularly been seeing massive growths in recent years, which is understandable for a billion-dollar company.

Yet, even Avon recently reported appreciable growth in key areas:  15% growth in sales of beauty products; the number of active representatives increased by 5%; operating profit went up by 33%.  

Pre-Paid Legal Services, another network marketing company is set to record its 16th consecutive year of membership revenue growth!

The bottom line is that network marketing and the economy are no fair weather friends. Network marketing can and do thrive under any economy—good or bad. For, even when all is well with the economy, there are always people who want a little extra income or more time to spend with their families. Network marketing helps them achieve these goals.

And when the economy is bad, the reasons become even more compelling.

What happens is that when the economy is bad, persons who under normal circumstances would not look at an opportunity suddenly become favorably disposed to the idea.

This is why many MLM analysts are of the opinion that a bad economy is in fact the best time to grow a network marketing business. The reason being, that as people lose their jobs and struggle financially, they begin to look for ways to solve their financial challenges.

So if you’re a network marketer, the current economic crises actually presents a tremendous business opportunity to you.

Another reason why network marketing thrives in bad economy is that the business does not require a huge amount of money in capital to start. Any average person who is adequately motivated can start their own network opportunity with relatively small amount of personal cash.

This is no doubt a major reason why majority of those starting out in this business are low to average income earners. Of course, many end up achieving results way beyond their initial goal of simply earning extra change to get by in the absence of a regular job. Which also leads us, to the third and most important reason.

Network marketing has a great potential to make one rich. This is true even during recessions. MLM (i.e. Network Marketing) is one of very few businesses you can start during a recession and watch it blossom into a money-spinning enterprise in a short time.

That is why Robert Kiyosaki (of the Rich Dad - Poor Dad fame) and Donald Trump recognize Multi-Level Marketing as one of the surest ways an average Joe can build real wealth.

In all, we are saying that recession causes people to open their minds to alternative sources of income. Those who have jobs worry about losing it. So they accept another source of supplementary income, just in case.

Those who are out of job are frantically searching for ways to start some business that does not require them to give an arm and a leg (financially speaking). Both will discover that network marketing is their best alternative.

Of course, no representation of instant wealth in network marketing is intended here. Seldom does success come without hard work, commitment, and consistency. And with a lot of patience too. But that is a discussion for another day.

The point here is that even during dire economic conditions, some industries manage to do well. Network marketing happens to be one of these few.  

If you would like to learn how to dominate your MLM business visit my Lead generation section on this blog and take a look at the MLM Lead System Pro information.

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