Online MLM Marketing or Offline MLM Marketing: which should you embrace as an MLM marketer? Actually you need both. I will explain.

Without going into any elaborate academic definition of marketing, we’ll quickly state here that marketing generally involves every customer-related task that a company or an entrepreneur undertakes in order to create awareness, satisfy a customer, or in an attempt to retain a customer or build a downline.

From the way we’ve described marketing above (which is the best way to describe it), it is immediately obvious that marketing is one of the most crucial aspects of running a business.

Consider the huge relevance of the 3 examples we pointed out in our definition: creating awareness; customer satisfaction; and customer retention. Imagine trying to grow your business when people don’t even know you exist (creating awareness)! Or surviving in business without making efforts to keep your customers happy (customer satisfaction). Or surviving and growing as a business entity without deliberate plans to retain your customers or downline. Now you get the point!

Meanwhile the development of the World Wide Web (the internet) has thrown open new marketing avenues. Marketers in both business-to-business and business-to-customer sectors are now increasingly using the internet for online marketing activities such as MLM Lead Generation.

But is it not true that there are both online and offline resources for achieving any and all of the above-stated roles of marketing? And if you can combine both traditional offline marketing tools with a number of web-based marketing resources for maximum effect, shouldn’t you rather do that? If you are in MLM business, your marketing efforts ought to include a sensible mix of both the online and offline tools.

Although you may regularly send out ad campaigns designed to direct prospects to your website, who you may eventually convince to join your MLM business, but consider how you can also Generate Daily MLM Leads through an offline tool: Drop Cards for example.

Imagine the look on someone’s face if after a conversation you reach into your wallet and pull out what appears to be a $100 bill (one of Dropcards’ denominations), telling the prospect something like “this is not all. Actually I can show you how to make at least 10 times that a month in your spare time”. These DROP CARDS can have your phone ringing of the hook.

Do you think that will grab the prospects attention? I think so too. You can literally drop these with numerous persons at a gathering without much introduction. And you can bet that quite a few of them will contact you—online or through phone.

That’s just one example demonstrating how an online marketer can leverage an offline tool for maximum effect. The truth is that a network marketer ought to constantly be on the lookout for opportunities to get a lead. Offline tools afford you specific times to do that (9 to 5 for example), while using Online Resources allows you to market 24 hours a day.

So, online marketing versus offline marketing, if you understand the game, there’s only a thin line dividing these two modes of marketing. One need not supplant the other. The two ought to work side by side, working hand in hand to help you build your MLM home based business. Since we are Network Marketers the key to our success is being able to Sponsor More Reps into out MLM Business.

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